It’s Fume Chat, it’s Fume Chat, here we go! That’s right, folks, a brand new episode of Fume Chat is ready for you to download and enjoy. Our latest is a companion episode to Episode 16 (Molecule Mania) and this time we’re talking about the positives and negatives of natural perfumery. What makes it so tricky and why can natural perfumes sometimes come off smelling a little bit flat? And why do Nick and I find it a bit ‘meh’ overall? Find out in this latest episode of Fume Chat, in which we will sniff some fabulous natural stuff.
The best brands are those that disrupt the industry in some way, big or small. These brands bring a new perspective to a world that, at times, relies on the same formulaic methods of making and marketing scent. Unique voices are always welcome, especially when their olfactory exploits are in tune with the distinctiveness of their vision. Atelier Cologne is one such brand and they’ve always done things a little bit differently – most notably building their vision around an entirely new olfactive style: the Cologne Absolue.
Atelier Cologne was started by Sylvie Ganter & Christophe Cervasel. After meeting in 2006 and falling in love, Ganter and Cervasel realised that they shared a love for the classic Eau de Cologne and set out to create a line of fragrances that boasted the character of this style but with the longevity it often lacked. The result is the Cologne Absolue – Eau de Colognes that wear like Pure Parfums. Atelier Cologne was birthed from this idea and now the brand, which recently sold to L’Oreal, has points of sale all across the world. It’s a modern day success story – one that is a testament to the quality and artistry of the brand’s unique style.
Recently I was invited to experience Atelier Cologne’s new boutique in Covent Garden, London. Having only ever tried a handful of scents from the collection (all of which I had enjoyed) I jumped at the chance to get to know Atelier Cologne a little bit better. What I discovered was a finely curated collection of scents all with an inimitable personality that captures the essence of worldly voyages and timeless romances, all with a free-spirited and care-free disposition. The Covent Garden boutique is a little treasure trove of loveliness and as you will learn through this post, it provides quite the unique perfume shopping experience.
Apologies for a somewhat lighter week of posts this week, I’ve been busy with work and launches. Regular service shall resume next week! For now, enjoy this round-up of Givenchy’s Gentlemen Only collection in this week’s Escentual column. Clicky here to read! Spoiler alert: there’s a competition to win the Givenchy Gentlemen Only collection over at Escentual too!
As far as mainstream lines go, Prada is one of the very best. Everything about the many fragrances in their collection, which stretches from the likes of Candy, Les Infusions de Prada, L’Homme Prada and La Femme Prada, and Luna Rossa, feels finely curated and created in their inimitable house-style. Where many brands would take a cynical approach to masculine perfumery, Prada seeks to incorporate quality and a distinct signature to create fragrances that stand out from the crowd, but not so much that they don’t appeal to the average consumer. The result is something like Luna Rossa, which is a minty fresh blend of lavender, musk and spices inspired by the brand’s professional sailing boat. It’s an accessible fragrance made with a high degree of excellency.
With their latest launch in the Luna Rossa franchise, Prada seem to be innovating. For Luna Rossa Carbon they are exploring the clash of natural materials and synthetics to represent the olfactory idea of carbon. They call it “a set of intriguing, engineered-contradictions” and describe it as an “iconoclastic fougère”. Well, them some pretty big words you got there, Prada – let’s hope that this fragrance lives up to the hype. What I will say, before we get to the sniff test, is that it’s always refreshing for a mainstream brand to talk about the use of synthetics so openly. In an age where ‘natural’ is valued more and more, it’s encouraging to know that the technology and innovation of the industry can be promoted in such an open manner. Anyway, let’s sniff.