As part of my 10 things for 10 years of The Candy Perfume Boy, I’m taking a look back at 10 perfumes from the last decade that are important to me. They might be perfumes of olfactory importance (the modern classics), or perfumes with sentimental value, or even just perfumes that I love to wear because they smell damn good. I’m doing this over two IGTV videos. Part One went live today and you can check it out on my instagram here or below the jump. Stay tuned for Part Two next Monday!

Out of the many things perfumer Christine Nagel has created for Hermés since joining the brand as in-house Perfumer, I think the Twilly franchise is my favourite. Created as an accessible entry point for younger consumers and inspired by the Hermès scarves of the same name, Twilly is a subversive tuberose zhuzzed up by a zing of ginger. Twilly has obviously been a popular addition for Hermès, because it was quickly followed by the sequel Twilly Eau Poivrée, a red rose electrified by the most photorealistic pink pepper accord known to man, which brought a sense of vibrancy and energy to the franchise. And now we have the third TwillyTwilly d’Hermès Eau Ginger, which plays on the unusual ginger note of the original and is described by Hermès as “joyful, bright and sparkling”. Are you ready for Twilly 3: The Gingering? OK, fine, that was a bad pun. Moving on…

Let’s sniff!

I’ve started a new series of Reels over on instagram, in which I intend to take you around some of my favourite places to shop for perfume in London. My first destination is Perfumer H. Located on Crawford Street in the heart of Marylebone, Perfume H is a wonderful, hidden-gem of a boutique created by perfumer Lyn Harris (formerly of Miller Harris) with an intriguing concept. Head to my instagram to watch the Reel and join me on my tour of Perfumer H, or watch it below the jump. I smell ya later at the next destination!

I was invited to check out the CHANEL FACTORY 5 Pop-Up @ The Corner Shop, Selfridges so I made a quick instagram reel showing you what it’s all about. The pop-up is open until 31 July and features 17 limited edition products, each showcasing Nº5 and inspired by everyday objects. You can check out the reel by clicking here and heading over to my instagram OR you can view below the jump!


Wow! Well, I never thought I’d be writing this post when I started The Candy Perfume Boy way back in July 2011, but here we are, 10 years on! Boy have things changed. I’m a lot older (and thicker around the waist) than I was back then and whilst I was somewhat of a timid writer back then, I feel like I’m much more confident now. The Candy Perfume Boy and I have been on quite a journey over the last 10 years – a voyage of over 1,000 blog posts, many perfumes, and five Jasmine Awards. But today we do not dwell on such things!

With the pandemic, testing fragrances has become much harder. Many of us cannot go to shops to test perfumes (or understandably, we do not want to) and even if we do go into a shop, getting hold of a perfume tester isn’t easy. There are a lot of barriers in the way and at Escentual, we want to make it so much easier for people to explore our range of fragrances. So, enter #EscentualScents – a monthly discovery box (curated by yours truly) that you can purchase to explore the world of fragrance. We are so excited!

July’s box – Solar – is now on sale (until 05 July 2021).

Candy Crush is where I write about scent-related things that I’m currently obsessed with

You may have heard that Nº5 turns 100 this year and as expected, CHANEL has quite the celebration planned. But how do you honour the most famous perfume in the world hitting such a milestone? Let’s not forget that Nº5 is so famous that when people think ‘perfume’, they think Nº5. It’s a perfume that has graced the skin of our mothers, sisters, wives, grandmothers, friends and more, and for the last 100 years, Nº5 has been there, scenting some of our most important moments. So how the heck do you celebrate such a big birthday? Well, that is a very good question and one that I’m sure has been keeping a few people over at CHANEL awake over the last few years, but finally, we are starting to have an answer, and that answer is the CHANEL FACTORY 5 COLLECTION.


Maison Crivelli is fast becoming one of the most intriguing niche perfume houses out there. I’ve said before in reviews that they seem to have the visual aesthetic down, with a simple, luxuriously-executed presentation that is rich in texture and elegant design, but most importantly, they also have novel, high-quality perfumes to match. So I guess I don’t need to say that again but I’ve already typed the words out so….. Anyway, in summary, Maison Crivelli make beautiful smelling things that look equally as gorgeous, and I am always curious to see what they are up to. So yes, big fan.

Lys Solaberg is Maison Crivelli’s tenth addition to their (rapidly expanding) collection. As with all of their perfumes, its inspired by an encounter with materials, specifically a hidden field of lilies during a night hike through a Norwegian fjord. Maison Crivelli collaborated with independent perfumer Nathalie Feisthauer (who also created Absinthe Boreale for the brand) to create Lys Solaberg, and the result is an intriguing, yet understated fragrance that brings an unexpected, woody touch (and dare I say a little bit of gourmand) to a fjord of fresh, blooming lilies.

Let’s Sniff!

You may have heard/seen me talking about something called #EscentualScents a lot recently and you may have wondered ‘what the heck is that all about?’ Well, to answer that very question I have created a Reel over on instagram that explains the concept in full. You can check it out on my instagram profile here, or embedded below the jump! For more details on #EscentualScents click here.


There are some brands that have a cohesive olfactory aesthetic – we call this a “house style”. Prada has it, with its sparkling, fizzy iris theme at the core of most of what it does. Hermès used to have it when Jean-Claude Ellena was at the helm, when everything he created felt like a mineral watercolour, painted with delicate strokes (Nagel’s style feels more diverse). Heck, CHANEL has it too, with their flowers, aldehydes and clarity of execution. Narciso Rodriguez is another however, their house style is somewhat more subtle and is reliant on one key theme, which finds itself blurred into the genres of chypre, woody, floral and more: the theme of musks.

We’ve seen many musk-powered fragrances from Narciso, each utilising the materials to create a distinct sense of colour – usually a block, neutral colour. Their latest, Musc Noir, is no exception. It’s technically a flanker to their flagship fragrance For Her (a musky, rosy chypre) however, it feels several flankers removed from the original at this point. Musc Noir was created by Givaudan perfumer Sonia Constant and is seen as a more sensual essay on the darker side of For Her’s musks, whereas Pure Musc, which launched in 2019 (I never got around to reviewing it, but I enjoyed it) celebrates the lighter side. Comparing the two, they really are light and dark, and Musc Noir stands out as a unique entry into the Narciso Rodriguez collection. Let’s sniff!