I’ve said it before and I’ll say it again – The Body Shop create decent and easy to wear perfumes at a phenomenally good price. They don’t perhaps approach the art of olfaction with as much gusto as their high street competitors Lush do, but they do know how to put together an enjoyable fragrance that doesn’t blow your socks off or your wallet up. In a world where many expensive perfumes aren’t all they’re cracked up to be, this is a refreshing quality to have.
That said, The Body Shop doesn’t always get it right and their latest launch ‘English Dawn White Gardenia‘ is one such occasion (I’ve given the game away here, haven’t I?). Created to capture “the bouquet of hundreds of White Gardenia petals blowing gently in the first light of dawn”, this limited edition spring fragrance joins The Body Shop’s Voyage Fragrance Collection – a series of perfumes that take one on a whistle stop tour of the world via the medium of scent.
Capturing the hedonistic scent of the gardenia is a pretty tricky feat, especially seeing as the flower itself is incredibly elusive when it comes to giving up its scent. Most fragrances that boast ‘gardenia’ as a note are reconstructions – olfactory jigsaw puzzles that piece together the flower’s most distinctive scent with a number of floral notes and crafty raw materials. Very few perfumes actually achieve the full gardenia effect (so far I’ve only come across Estée Lauder’s Private Collection Tuberose Gardenia and Arquiste’s Boutonnière No. 7 that manage it), so the big question is – does The Body Shop succeed in achieving gardenia photorealism?