New from Chloé: Chloé Love Story
New from Chloé: Love Story

“A night in Paris. Sparkling lights and music. A crowd. And her.”

– Chloe Love Story

Here we are with the first review of a 2015 fragrance launch. That didn’t take long, now did it? Well technically, this one was available in some countries at the back end of last year, but it is only reaching the UK this month, but let’s not split hairs, shall we. The perfume we will be looking at today is Love Story by Chloé, the latest offering from a brand that I haven’t featured on the blog before (much to my surprise, actually). Let’s rectify that right now.

In perfumista terms, Chloé is best known for their eponymous signature scent launched in 1975 under the direction of Karl Lagerfeld. Chloé was, and is, a gigantic white floral chocked to the brim with syrup and powder – fearful (but beautiful) stuff for sure. It would be fair to say that the house’s output since hasn’t been as bold, but is still very pretty however, more so in the modern style of perfumery. I remember being particularly impressed with Love, Chloe (a very subtle powder scent) and I’d definitely put this new one, Love Story on that list as well.

For Love Story, Chloé has envisaged a feminine fairytale starring actress, Clémence Posey (Harry Potter and the Goblet of Fire), directed by Mélanie Laurent (as seen in Inglourious Basterds), snapped by Inez Van Lamsweerde and scented by perfumer, Anne Flipo (MyQueen, Chloé Fleur de Narcisse and Manifesto). Housed within a padlock shaped bottle, a sign of love seen on the bridges of the city of lights, Chloé’s Love Story is a contemporary spring floral full of life and romance – an Eau de Parfum dripping with dazzling prettiness.

“Love Story is a modern story of seduction. Her. And him. Their paths cross, a few mumbled words, a beautiful moment.”

– Chloe Love Story

Spring Couture
Spring Couture

Spring is here and that means it’s time to break out those springtime floral fragrances. OK, I know that I need no excuse to rock a floral fragrance and will do so all year round (why the heck not, right?) but for those of you who like to stick to a more seasonal fragrance wardrobe then now is the time for flowers. And what a wonderful time it is – the sun is shining (most of the time), the flowers are growing and the bees are buzzing – all of which can be accented by the expert application of a spring floral.

For this spring, venerable fashion house Christian Dior is launching a more floral version of their popular flagship fragrance Miss Dior (formerly known as Miss Dior Chérie and a completely separate fragrance from 1947’s Miss Dior which is now known as ‘Miss Dior Originale‘ – got that?). The perfume is called Miss Dior Blooming Bouquet, a spring floral that is billed by Dior as being more “delicate and light” than the original.

Dior’s in-house perfumer François Demachy describes Blooming Bouquet as being “like a springtime bouquet with a hint of elegant and light woody notes” making for a composition that ensures that “Miss Dior keeps her promise of love”. That’s a pretty apt description as far as I am concerned, however I would concede that Miss Dior Blooming Bouquet is much more of a floral musk than it is a woody floral. But in terms of being perfect for the spring season, this bouquet is absolutely spot on.