I do not think that for one single day in my 37 years of life I have been cool (0/13,745 is an impressively poor hit rate, let’s be real). I do not say this to fish for compliments or to garner sympathy, I say it as a stone cold fact: I am not cool. Cool people set trends and operate without really caring about what others think about them. I am not that kind of person. I barely follow trends, let alone set them, and I care far too much about what people think about me. So no, I’m not cool, but occasionally fragrance allows me to pretend that I am.

This is why I love fragrance so much. It’s smelly cosplay. I can spray on a scent and it will give a specific impression and convey to the world something I want to be and sometimes that thing I want to be is cool. I say all this because I think I have found a brand that has a collection of fragrances that feel like sprayable cool and that brand is D.S. & Durga.

Founded by husband and wife duo David and Kavi, D.S. & Durga’s mantra is “perfume is armchair travel” and I think that really resonates. Fragrance transports us, not just to places, but also to moments in time, emotions and feelings. Unlike me, D.S. & Durga doesn’t have to try to be cool, it just is. It has a simple visual aesthetic, with bold typeface, a quirky sense of humour that is attractive and, most importantly, fragrances that live up to the hype.

So, if you are in the market for a little bit of Eau de Cool or you’re just wanting a bit of an intro to the brand, I thought I’d share five scents from the collection that feel like highlights.

When I think of brands that have mastered the very concept of “aesthetic” I immediately think of Aesop. Presented as a sort of modern apothecary, the Australian skin, hair, and body care brand has managed to strike that balance of style and substance with effective, high quality products that look good. Yes, OK, people would maybe judge you for having an Aesop hand soap in your bathroom these days because they’d perceive you as wanting to look cool, but also those people are dumb, snobby, and stupid and we should not listen to them. Aesop hand soap is lovely, that’s all that matters.

Aesop now has a decently-sized fragrance collection under its belt (11 at current count). I recently paid a visit to their Marylebone store to explore their olfactory offering and was impressed by the quality of their selection. Whilst their simple, amber-hued apothecary bottles may look unassuming, each scent has a clear story, told through interesting materials and unique olfactory twists. (Slight exception for Hwyl which, whilst being a beautiful incense, has a cluttered story of Japanese forests and Welsh names, but we can overlook that) I enjoyed them all in one way or another but it was Ouranon which stood out. 

Ouranon is described by Aesop as a celebration of endings and new beginnings. Perfumer Barnabé Fillion used Jordan as a reference point and the result is a composition that unfurls slowly, revealing unexpected fragrant surprises at each turn. Whilst all of the fragrances in the Aesop collection are worth smelling, Ouranon stands out as the most beguiling, unique, and divisive. To me, that’s a scent worth exploring!

Let’s Sniff!

There’s something to be said about beauty in simplicity and the latest launch from eco- and ethically-conscious fragrance brand Sana Jardin is a perfect example. It arrived on my doorstep after a long day working, followed by a long commute home. I spritzed some on after I’d got in, changed (sweats and slippers, if you must know), and had dinner. One sniff and I felt my whole body relax: there was nothing fussy, gimmicky or overly complicated, just a really beautiful scent to enjoy.

Air of Aquarius was inspired by cosmic alignment, specifically the “celestial symphony of Pluto’s return to Aquarius in January 2024” and the composition centres on the essence of lemon, which is described by the brand as being “a flower renowned for its spiritually cleansing properties and ability to enhance mental focus.” It’s a clean, crisp, citrus-soaked floral that certainly brings a sense of calm which, after a long day of doing whatever it is I do for a living (most days I’m unsure), is much needed.

Let’s sniff!

As the year draws to a close it’s time to reflect on all that 2024 was. Personally 2024 was a year that can only be described as ‘hot garbage’ but we get through these things, as we do. We move. From an olfactory standpoint things were more positive and whilst I haven’t been writing about fragrance for some time, I have been keeping my finger on the pulse, or nose on the scent as it were. Yes, there is a lot of crap out there still (and dupes, so, so many dupes!!) but amongst the not so good there were lots of beautiful things that piqued my interest.

So what stood out to me in 2024? The answer is a few, very varied things. I discovered a new (to me) brand, fell in love with a perfectly-executed flanker, fanboyed over one of my favourite perfumers, was surprised by daring olfactory exploits, bought things on a whim, and loved yet another instalment in a fragrance franchise I already love. I think that’s a pretty good summary, so without further ado here are my six favourite fragrance launches of 2024! Please note that I fully intended to pick only five but I wasn’t able to be that strict with myself, soz.

Christopher Chong, in-house Creative Director at Thameen London and I have something in common: we’ve both taken an extended break from the world of perfume but now we’re back! I’m certainly very happy to be back and to be smelling his work again. You’ll be familiar with Christopher’s fantastic work at Amouage, a brand that he really turned around and brought to the forefront of niche perfumery. The perfumes he creates are bold, innovative and often times challenging. He is not one to shy away from brashness, working with world-class perfumers to push the boundaries forward. You may have not loved everything he did at Amouage but you can never accuse anything he has worked on of being boring and for that, he deserves a huge amount of respect.

Having taken up residence at Thameen London, Chong presents The Britologne Collection. Consisting of six fragrances (as of now), this capsule collection within Thameen London’s wider oeuvre is an homage to Britain and the traditional Eau de Cologne, fusing both words together to create Britologne. The result is a collection that subverts that classic Eau de Cologne structure, pushing it firmly into the 21st century with fragrances that are dramatically unique and fantastic examples of olfactory storytelling. The Britologne Collection may be inspired by familiar themes, but if I’ve learned one thing from my years of sniffing perfumes created under the direction of Christopher Chong, it’s to expect the unexpected.

Let’s Sniff!

What does it take to be a good fragrance or even a great one?

By far the most common question I get asked when I reveal myself to be a perfume nerd, other than “have you heard of Santal 33?” (sigh, yes I have, we all have) or “what is your favourite fragrance of all time?” (it is and always will be Angel, I’m hoping to do a Warhol and be buried with a bottle, instructions are in my will) is “what makes a fragrance good?” I like this question because it doesn’t have a simple answer and a response of “err, well, you see, actually many things make a scent good” doesn’t really cut the mustard. In fact it puts one’s olfactory poindexter status on the line and we simply cannot have that now, can we?

To avoid being booted out of the Perfumerati, I wanted to ponder this question in detail. But actually, the real reason I want to explore it is because fragrance can so often be unnecessarily mysterious. It’s usually a case of “pay no attention to the man behind the green curtain” where all of the inner-workings are hidden from view and as a consumer it can be completely overwhelming, with thousands of launches per year. So the real reason I want to answer what makes a fragrance good is to help point you in the right direction. To help you to know what to look for and most importantly, to guide you to find the right fragrance that is good for you.

So let’s hold the mirror up to the world of fragrance, take a long hard look and ask “what’s good?”

Infleurno is the latest fragrance from Eau de Boujee (formerly ‘Boujee Bougies’), a British fragrance house that creates bold, high-quality perfumes with exciting and unique concepts. It is loosely based on their Hellflower candle, which was inspired by a terrible sci-fi novel with a fantastic name. They call Infleurno a “pyrotechnic burst of citrus and florals” with a description that channels Persephone, Hades, fruits, embers and demons. If that doesn’t have you intrigued, then I can’t help you, my friend.

I cannot be unbiased about anything created by Nick and Pia of Eau de Boujee because they have been my friends for a long time and I spent a few years working with them at their fragrance house Olfiction, where I specifically worked on one of the Boujee Bougies (Thorny). So I’m not going to try and hide my bias here, but I will say that if I didn’t like this fragrance (or any scent from their brand for that matter), I simply wouldn’t write about it. Make of that what you will. Anyway, disclaimers are boring so let’s move on to the fun stuff, i.e. the review.

Let’s Sniff!

The Miller Harris Stories Collection started with a simple idea: give two different perfumers the same evocative passage of text from a novel and see what they create. The results, Scherzo and Tender, could not be more different and were an exercise in showcasing how both Mathieu Nardin (Scherzo) and Bertrand Duchaufour (Tender) interpreted the text (from F.Scott Fitzgerald’s Tender is the Night) in entirely unique ways. I personally love this idea, after all, aren’t perfume’s just smelly stories that stir emotion, surprise and transport us in the same way as a novel?

Miller Harris have now added a total of four fragrances to the collection (and have since discontinued Tender) with the two latest being Staccato and Mìneir. For these new additions the text that serves as inspiration for each scent is different, with the “addictive and smoky” Staccato channeling Edith Wharton’s The Age of Innocence and the “aromatic marine” Mìneir diving into the pages of Virginia Woolf’s To The Lighthouse. Despite my love of reading I must confess that I don’t know either novel but that is not going to stop me exploring their olfactory counterparts!

Let’s Sniff!

I’m a firm believer that fragrance should be approached much in the same way as fashion. You would not dream of having only one outfit for every single occasion or season, so why would you do the same with your scent? There is literally a fragrance for everything and I always try and match my scent to my outfit, whatever it is I may be doing, and the season of the time. For these reasons I’ve got into a cycle of curating a seasonal fragrance wardrobe which sits on a lovely little marble tray in my bedroom. I’ll be sharing this selection with you every season (whether you like it or not….)

Now this comes with the caveat that I have an ADHD brain (this is what the doctors tell me, anyway) so it’s likely that there will be some shift in this selection over the coming weeks. But for now, this is what I’m wearing for Autumn 2024. What’s the vibe of the season, I hear you ask? Well, it’s a bit hard to pin down and you’ll see that my wardrobe is somewhat chaotic, but I’m being drawn to warmer, smokier things, whether those be sparkling gourmands, transparent ambers or haughty chypres. Let’s dive in to The Candy Perfume Boy’s Fragrance Wardrobe for Autumn 2024. Drumroll please…

This is what I’m wearing this season.

Hey there, it’s been a while.

I’ve been a bit out of the loop with new fragrance launches for quite some time. Whilst I’ve still maintained an interest and have visited stores to keep up to date with what’s fresh and exciting, I have to admit that I’ve only been moved by a handful of new scents over the last 12 months or so. Perhaps I’m too out of the loop or I’m not smelling the right things, or maybe I’m just getting fussy in my old age, but certainly in the mainstream, there doesn’t seem much to get me excited.

I did recently come across something that tickled my nose in the right away and I’m sure you’re already guessing what it is: Eau d’Ombré Leather, the latest launch from TOM FORD. I’ll admit now that I hold the controversial opinion that the TOM FORD Signature Collection (Black Orchid, White Patchouli, Noir, Costa Azzura etc.) is miles better than the more expensive (and often, IMHO, underwhelming) Private Blends. I’d happily own one of each of the Signature Collection scents (and in fact, do own my fair share) and this new, somewhat lighter interpretation of the staple Ombré Leather (which I do also love) is no exception.

So here I am, raising my head tentatively about the parapet to tell you about a fragrance I like. Feels a bit like old times, doesn’t it? I’ve missed writing a lot (and snapping shots of fragrances to accompany that writing too) and a huge amount has happened since my last post in October 2021. I feel like I’m an entirely different person to who I was then and maybe I’ll be a completely different writer, who knows. I’m not sure if I want to write more than this or more often. This may not be me jumping back into the pool, it may just be more a case of me dipping my toe in, but I do know that I felt compelled to write something today. So, here we are. Let’s see if I can remember how to do this…

Let’s Sniff!