As a die-hard fragrance nerd it’s difficult not to love Gorilla Perfume, the fragrant arm of those smelly bath purveyors Lush. For one, they march to the beat of their own drum, drawing inspiration from subjects as varied as Thai Ladyboys and Italian showers. But perhaps most importantly they are an outfit that champions that old idiom “It’s all about the juice”, caring first and foremost for the perfume above bottles and marketing.
This passion for perfume has allowed Lush to birth a line of beautiful, surprising and sometimes downright-wacky fragrances that challenge one’s notion of what constitutes a scent as much as they serve to inspire and foster a life-long love for all that is perfume. It sounds corny but it is brands like Gorilla Perfume that are the reason why I love perfume, when there is so much to be cranky about they have the ability to restore one’s faith in perfume and make one smile with a single spritz. You gotta love that Gorilla!
Late last year Gorilla Perfume launched 12 new fragrances (that’s right -12) under a new collection entitled ‘Volume 2’. The overall look of this new collection feels like a shift in direction for Gorilla Perfume and I’d say the scents themselves follow suit. There seems to be less focus on the cartoonish hijinks of the past and greater emphasis on a more mature approach – dare I say that our Gorilla may have grown up?!
I was sent a few of these new scents to try and today I’d like to share with you my thoughts on two of the most intriguing; Furze and The Voice of Reason.