Georgia May Jagger shot by Sølve Sundsbø for Thierry Mugler. The Music is ‘What’s a Girl to Do’ […]
I had a bit of a strange, fragrance-related realisation this week, specifically that Thierry Mugler’s Angel is my favourite perfume. Sure, I’ve always said that I could never be tied down to a single perfume and whilst I have a top 5, when asked, I always say that I simply couldn’t narrow my perfume love to just one fragrance. Also I’m well aware that I regularly bang on about the sentimental importance of Angel’s sister scent, Alien – so it’s easy to see why I would not be a good poster boy for fragrant monogamy. All of that said, Angel is always the perfume that I come back to, and it’s the only fragrance that I can wear for weeks on end without thinking of anything else.
But what spurred this realisation, I hear you ask? Well, I had a serendipitous encounter at a rather wonderful Mugler event that affirmed Angel in her personal number one status. It’s not every day that I get asked to attend a tea party with a supermodel AND the creator of my favourite fragrance, but it is something I certainly could get used to, and I simply couldn’t turn down Thierry Mugler’s offer of hanging with perfumer Olivier Cresp and model Georgia May Jagger, to celebrate Jagger’s position as the new face of Mugler’s signature fragrance.
Hosted in a private suite at the surprisingly inconspicuous Sanderson Hotel (looks like a tower block on the outside and a Dalí-esque play house on the inside, complete with cosmic lift), the tea party staged an ode to Angel, to Mugler, to Oliver Cresp and to Georgia May Jagger. We were treated to a visual history of the fragrance and of Mugler’s fashion, viewing some of his most famous catwalk shows filled with supermodels, actresses and radiant muses draped in Mugler couture – an abundance of waspish waists and structured shoulders were to be seen. It was all very glam, dahling.
“A sexy and glam-rock star is born, in the image of Georgia May Jagger, the new face of Angel.”
This October, renegade fashion brand and purveyor of olfactory marvels, Thierry Mugler will launch a limited collector’s edition of their flagship fragrance, Angel. Entitled ‘Angel Glamorama’, the limited edition bottle (the juice remains the same as the original) has been created to celebrate the inauguration of model, Georgia May Jagger as the new face of Angel.
Housed within a black lacquer bottle adorned with a shower of star-like blue sparkles, the Angel Glamorama edition is described as being “like a star plucked from the milky way” and displays the perfume in an entirely more edgy and glam-rock aesthetic. The Angel Glamorama edition will be refillable, enabling the consumer to top-up their fragrance via the Angel Source or via a refill bottle.
“My mother was a muse of Mugler and appeared regularly in his Paris runway shows. I have such wonderful memories of the fragrance and my mother’s involvement with the Mugler brand, It’s very special to me to be following in my mother’s footsteps.”
– Georgia May Jagger
So I may be the very last person to share this news, but as a die-hard Mugler fan I couldn’t ignore the extra-terrestrial fragrance house’s brand spanking new ad campaign for their flagship fragrance, Angel, starring none other than model, Georgia May Jagger. Now the astute among you will note that there is a strong family link between Miss Jagger and Angel, and that is the fact that her Glamazon mother, Jerry Hall starred as the face of Mugler’s flagship perfume in the early ’90s.
For 2014’s campaign, Mugler are moving away from the seductive and sultry image of Eva Mendes to a more rebellious and rocky aesthetic with Georgia May. They have seen fit to resurrect the old (and fabulous) tagline “beware of angels” (another nod to Jerry Hall) almost as a warning for unsuspecting consumers – this is a serious perfume that will knock one’s socks off, after all. I think it’s all rather fabulous.
Below the jump you can find a behind the scenes video of the new campaign as well as Jerry Hall’s original advert from 1993.