“My mother was a muse of Mugler and appeared regularly in his Paris runway shows. I have such wonderful memories of the fragrance and my mother’s involvement with the Mugler brand, It’s very special to me to be following in my mother’s footsteps.”
– Georgia May Jagger
So I may be the very last person to share this news, but as a die-hard Mugler fan I couldn’t ignore the extra-terrestrial fragrance house’s brand spanking new ad campaign for their flagship fragrance, Angel, starring none other than model, Georgia May Jagger. Now the astute among you will note that there is a strong family link between Miss Jagger and Angel, and that is the fact that her Glamazon mother, Jerry Hall starred as the face of Mugler’s flagship perfume in the early ’90s.
For 2014’s campaign, Mugler are moving away from the seductive and sultry image of Eva Mendes to a more rebellious and rocky aesthetic with Georgia May. They have seen fit to resurrect the old (and fabulous) tagline “beware of angels” (another nod to Jerry Hall) almost as a warning for unsuspecting consumers – this is a serious perfume that will knock one’s socks off, after all. I think it’s all rather fabulous.
Below the jump you can find a behind the scenes video of the new campaign as well as Jerry Hall’s original advert from 1993.
Behind the scenes of Georgia May Jagger for Thierry Mugler’s Angel.
“Beware of Angels” Jerry Hall for Thierry Mugler Angel, 1993.
Videos via Thierry Mugler & Heiress on YouTube. Quote via vogue.co.uk.