H24 is the first masculine pillar fragrance to be launched by Hermès since Terre d’Hermès in 2006. I think we can all agree that those are some pretty big shoes to fill and I’m sure Christine Nagel, Hermès’ in-house perfumer, did not approach the task lightly – standing in the shadow of Jean-Claude Ellena’s modern classic must be somewhat daunting! But, Nagel seems unphased by such things and much like Ellena before her, she seems determined to put her own stamp on the olfactory style of Hermès. What was once cerebral, water colour and delicate, is now full-bodied (Myrrh Eglantine), whimsical (Twilly) and modern (L’Ombre des Merveilles). It’s a big shift and H24 is a great example of how Hermès as a perfume brand has changed since its perfumer evolution.

H24 is described by Hermès as the “olfactory expression of the contemporary man, in motion, agile, vibrant, and in perfect symbiosis with his environment.” Nagel has talked about how she was inspired by Hermès’ artistic director of menswear, Véronique Nichanian, and the creative overlaps in their work, especially their individual relationship with materials. H24 intends to reflect the innovation and technical expertise found within Hermès’ modern menswear collections, using classic materials, both natural and synthetic, to create a signature for the man that wears Hermès today. Terre d’Hermès is Jean-Claude Ellena’s vision of the Hermès man in 2006 and H24 is Nagel’s in 2021. As one would expect, they are two entirely different visions.

Hermès’ Un Jardin series, which was started by the previous in-house perfumer Jean-Claude Ellena, is an ode to nature that doesn’t necessarily rely on nature to showcase the botanical. Through both natural and synthetic ingredients, the collection takes one on a journey through many gardens around the world, capturing specific and often surprising elements of these landscapes. For Un Jardin En Méditerranée, the piquancy of tomato stems evoke fig trees in a Tunisian garden, whilst in Un Jardin Apres La Mousson paints a watercolour of rainsoaked concrete through melon and spices, creating a mineral, atmospheric beauty. In my favourite, Le Jardin de Monsieur Li,  plasticky notes of kumquat and jasmine create a collage image of an imaginary garden – one that could only exist in the mind. Each of these ‘jardins’ is full of suprise.

Now Hermès has Christine Nagel as their nose and with their latest garden, Un Jardin sur la Lagune, Nagel continues the story. Her first jardin is inspired by a dream – a secret Venetian garden imagined in the deepest part of her subconcious. Nagel describes this garden as a “cycle of trees and flowers, nature still enduring within it”. From an olfactory perspective, la Lagune is a soft aquatic floral pieced together with transparent colours – cooling and warming as the sun moves across this most dreamlike of olfactory gardens.

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I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

I challenge you to find me a more iconic modern masculine fragrance than Terre d’Hermès. Go on, I’ll wait… OK, so I’m sure there are actually quite a few modern masculines out there as good this iconic ode to the earth and sky created by legendary perfume Jean-Claude Ellena (formerly the in-house Perfumer at the brand), but still, it’s one of the very best, not to mention the most unique mainstream masculine offerings out there.

For Hermès, the aesthetic design of their olfactory output is as important as the fragrances themselves. Hermès is a luxury brand and they present their distinct fragrances in innovative, high-end flacons that capture the heritage and eccentricity of this idiosyncratic house. Terre is no exception, with its solid, statuesque H-shaped flacon of weighty glass featuring a twistable spray mechanism – showcasing heritage and innovation in one handsome object.

This month, Hermès launch Terre d’Hermès in a beautiful limited edition bottle featuring a unique design.