Swedish perfume house, Byredo have launched their popular and Fragrance Foundation Award winning fragrance, 1996 as a limited edition candle. The fragrance, which was created in collaboration with fashion photographers Inez Van Lamsweerde and Vinoodh Matadin, was inspired by a photograph taken by the duo in 1996, and is described as a scent that “combines polar opposites” and boasts a distinct accord of “viscous black amber”.
1996 was one of my favourite launches of 2013 and in my review I described it as being “sepia toned”. It’s an unfamiliar take on amber that sees sharpness, sweetness and unique textures pieced together to create a truly exceptional blend that is really unlike anything else out there. It is easily the brand’s most exciting fragrance and now, for those that love it, there is a candle too!
Inez van Lamsweerde and Vinoodh Matadin – more widely known simply as ‘Inez and Vinoodh’ – are world-famous fashion and art photographer, renowned for snapping pictures for the likes of Björk, Lady Gaga, Vivienne Westwood and Vogue, just to name a very small few. They are highly respected for their versatile approach to photography and are, in their own way, quasi-celebrities within the art world.
Not content simply as a twosome, Inez and Vinoodh collaborated with popular niche brand Byredo to create a “private edition” fragrance to serve as a Christmas gift for beloved friends and clients. Rumour has it that the fragrance was so well received that they simply had no choice to release it for the hoi polloi to enjoy – thus the wide release of Byredo’s latest fragrance, ‘1996’.
Inspired by the photo ‘Kirsten 1996’ (see above), 1996 is described by Byredo founder Ben Gorham as “an olfactory snapshot not only of the image but of our emotional response to it” and it stands as a unique offering where an image is used to be evocative of a perfume rather than the other way round. The scent intends to create “a visual language, for perfume and, like all great collaborations, shared sentience” (make of that what you will).