Heliotropia – Inspired by London’s Quirkiest Department Store
Whenever I go to London I inevitably end up paying a visit to Liberty. The place is like a fairytale, I tell you. Housed within a mock-Tudor building built using the timber from two ships (HMS Impregnable and HMS Hindustan), Liberty stocks a wonderful array of treats, ranging from silk scarves in beautiful Liberty Art Fabric to exotic nicknacks, not to mention their impressive perfumery which houses classic and contemporary brands aplenty. It’s London’s most unique retail destination and it epitomises everything that is great about Britain: quirkiness and higgledy-piggledy-ness.
Swedish fragrance house, BYREDO, who have a space within the store, have just launched a fragrance exclusive to and inspired by Liberty. It’s called ‘Heliotropia‘ and it’s described as a “heady infusion, in turns virginal and narcotic” that “carries the mind to a dream like place, a higher state of illusion.” Much like Liberty the store, Heliotropia the fragrance is a fantastical experience that beguiles, fascinates and amuses. One may not enter it expecting to make a purchase, but they will leave with something that money can’t buy: a sense of bewilderment. How’s that for a headline?
There is no language dedicated solely to the world of smell, arguably our most primal of senses. Instead we opt for words associated with our other senses – taste, sight and feel, to describe something that is for the most part, intangible. Colours, textures and flavours pepper our descriptions and allow the realm of the fragrance to move from the intangibale to something more palpable, combining together as the language of the senses to tell a scented story.
The “joint perception of the senses”, specifically the relationship between colour and smell, is the theme for Swedish niche brand, Byredo’s latest fragrance. The scent is a collaboration with Oliver Peoples, a California-based eyewear brand, and it accompanies a series of exclusive frames, and lenses that have been created and inspired by the fragrance. Housed within a choice of bottles shaded in either indigo, green or champagne, Byredo x Oliver Peoples aims to capture the Caliifornian landscapes through lenses in different colours, each of which highlights a new facet or nuance. This is a Californian life through a lens, and it smells/looks good.
“The conception of the collaboration was achieved through Byredo’s master perfume perceiving the sights of Los Angeles through different coloured lenses, and translating them into various smells, therefore producing a multi-faceted fragrance. This unique effort has resulted in an original frame designed by Oliver Peoples, through which the color of the lenses will correlate with the aroma of the custom blended fragrance by Byredo”
Swedish perfume house, Byredo have launched their popular and Fragrance Foundation Award winning fragrance, 1996 as a limited edition candle. The fragrance, which was created in collaboration with fashion photographers Inez Van Lamsweerde and Vinoodh Matadin, was inspired by a photograph taken by the duo in 1996, and is described as a scent that “combines polar opposites” and boasts a distinct accord of “viscous black amber”.
1996 was one of my favourite launches of 2013 and in my review I described it as being “sepia toned”. It’s an unfamiliar take on amber that sees sharpness, sweetness and unique textures pieced together to create a truly exceptional blend that is really unlike anything else out there. It is easily the brand’s most exciting fragrance and now, for those that love it, there is a candle too!
Anyone who has been within an inch of this blog or my Twitter feed will know that my latest obsession is Byredo’s 1996. Never before has a perfume so quickly made its merry little way up to the very top of my wish list, leaving me drooling and lusting after it so badly that my long-suffering partner had no choice but to gift me a bottle for Christmas. For his sanity you understand?
So yes, I was very pleased with my bottle of 1996 and even more so when I found a little sample of a Byredo scent I’ve not smelled accompanying it – Black Saffron. Launched in 2012, this supposedly dark take on saffron, where the golden spice is merged with violet and leather to create something entirely unexpected, is a rather interesting scent indeed. Byredo describe the inspirations behind it as follows:
“Saffron is holy to all Hindus, is the colour of Buddhist robes and has become a symbol for India. It has always been a part of Byredo’s founders upbringing in both smell, taste and colour. Black Saffron is a fragrance inspired by this very idea of sublime unity.”
Christmas is just round the corner. I mean it people, the 25th of December is just up the street, lurking down a dark alley with criminal intent and an evil glint in its eye. By now one should have completed the super-fun/awful task of Christmas shopping (I have and yes I’m smug about it) and will now be putting the final touches to the Christmas plans that one is so looking forward to.
With all of the traditions and festivities it is unsurprising that Christmas is an incredibly fragrant time of year. The abundance of yuletide food, church masses and changes in the season make for an incredible wealth of smells associated solely with the one celebration, and each year one looks forward to reliving those odours that make the season so darn ‘Christmassy’.
As I’m a lover of both scent and Christmas I thought it would be fun to put together some of my favourite yuletide smells alongside perfumes that manage to capture the essence of these odours. Here you’ll find smells of the season and fragrances that are evocative of such wonderful treats as gingerbread and mulled wine. Christmas smells (really good in fact) and on The Candy Perfume Boy this winter, it has never smelled better!
It’s that time of year where we all start to put together our Christmas wish lists for Santa, or as I like to call him – ‘Nigel’. Being the perfume nuts that we are means that beloved family and friends can sometimes struggle to pick fragrances out as gifts for us, after all we’re a selective (read: ‘picky’) bunch by nature and nobody would want us to open up a gift that we would deem as unsuitable on the big day.
To mitigate the chances of a botched perfume purchase at Christmas I supply a perfume wish list to my partner and my father every year. The other members of my family family flatly refuses to buy me any perfume, stating that I have “too much” and it’s “bordering on an obsession”. Who knows what they’re smoking, but I can always rely on my dad and Nigel (if he’s in a good mood) to pick something from my carefully selected list.
Kirsten 1996 by Inez van Lamsweerde an Vinoodh Matadin
Inez van Lamsweerde and Vinoodh Matadin – more widely known simply as ‘Inez and Vinoodh’ – are world-famous fashion and art photographer, renowned for snapping pictures for the likes of Björk, Lady Gaga, Vivienne Westwood and Vogue, just to name a very small few. They are highly respected for their versatile approach to photography and are, in their own way, quasi-celebrities within the art world.
Not content simply as a twosome, Inez and Vinoodh collaborated with popular niche brand Byredo to create a “private edition” fragrance to serve as a Christmas gift for beloved friends and clients. Rumour has it that the fragrance was so well received that they simply had no choice to release it for the hoi polloi to enjoy – thus the wide release of Byredo’s latest fragrance, ‘1996’.
Inspired by the photo ‘Kirsten 1996’ (see above), 1996 is described by Byredo founder Ben Gorham as “an olfactory snapshot not only of the image but of our emotional response to it” and it stands as a unique offering where an image is used to be evocative of a perfume rather than the other way round. The scent intends to create “a visual language, for perfume and, like all great collaborations, shared sentience” (make of that what you will).