Over the coming weeks I’m going to be sharing my top five fragrances from some of my favourite perfume brands in a series I’m creatively calling “Top Five”…
CHANEL – just the word evokes luxury, simplicity, and abstraction. When I think of CHANEL I think of quality – beauty presented without fuss or gimmick. The fragrances have a purity to them – a clarity that is instantly recognisable as CHANEL. Remember, this is a brand that is responsible for launching the most famous fragrance in the world, a bottle of which sells every 30 seconds. Perfume and CHANEL are linked together in the same way that couture and CHANEL are. They are symbiotic and I tell you what, they have some utter crackers in their collection.
Chanel and I have fallen out recently. “Why?” I hear you ask. Well it’s simple, the venerable house has failed to live up to expectations of late with recent releases such as last year’s Coco Noir (a perfume so yawn-worthy I couldn’t even be bothered to review it) being well-made but painfully safe, proving that this once innovative house prefers to go for the big bucks rather than the big wow.
Still, we have the wonderful boutique-exclusive ‘Les Exclusifs de Chanel’ line to rely on for our wows, right? Not always, 2011’s Jersey was a serious lavender miss-step that proved that there is such a thing as a granny perfume, and an angry one at that.
You may be thinking – “So what, Chanel always produces quality” – and you’d be right but lest we not forget that this is the house that broke ground with N°5 in 1921 with a perfume deliberately designed to smell manufactured and put-together like a piece of couture – with Chanel one not only expects quality but also innovation.
I am, of course a blip that probably isn’t on Chanel’s radar and it will surprise no-one that my dissatisfaction hasn’t stopped them with their schedule of releases (or releasing dreadful adverts staring Brad Pitt). Their first release for 2012 is part of Les Exclusifs de Chanel and has been named after and created to honour the year the brand’s high jewellery line debuted – 1932.
From the Chanel website:
“A constellation of diamonds – In 1932, Mademoiselle Chanel showered Paris with diamond stars and a high jewellery line was born. Jacques Polge chose to evoke this constellation-collection with a precious, white and oh-so feminine flower; jasmine. Worked petal by petal to make every facet shine, it gradually spirals into place, waits to reveal itself on the skin and finishes by divulging its sophisticated and voluptuous side.”