2016-07-29 16.32.10
Heliotropia – Inspired by London’s Quirkiest Department Store

Whenever I go to London I inevitably end up paying a visit to Liberty. The place is like a fairytale, I tell you. Housed within a mock-Tudor building built using the timber from two ships (HMS Impregnable and HMS Hindustan), Liberty stocks a wonderful array of treats, ranging from silk scarves in beautiful Liberty Art Fabric to exotic nicknacks, not to mention their impressive perfumery which houses classic and contemporary brands aplenty. It’s London’s most unique retail destination and it epitomises everything that is great about Britain: quirkiness and higgledy-piggledy-ness.

Swedish fragrance house, BYREDO, who have a space within the store, have just launched a fragrance exclusive to and inspired by Liberty. It’s called ‘Heliotropia‘ and it’s described as a “heady infusion, in turns virginal and narcotic” that “carries the mind to a dream like place, a higher state of illusion.” Much like Liberty the store, Heliotropia the fragrance is a fantastical experience that beguiles, fascinates and amuses. One may not enter it expecting to make a purchase, but they will leave with something that money can’t buy: a sense of bewilderment. How’s that for a headline?