
Maison Crivelli is one of the most exciting new brands in niche. They have a clean, but bold aesthetic, and with their fragrances, they seek to subvert expectations, but also embolden customers to talk about and experience perfume in a new way. I’ve pegged it as a brand to watch and with so many gimmicky, cynical niche brands on the market, Maison Crivelli feels like it comes from a place of aunthentiticy. So yes, I’m excited by what they have on offer.
A few weeks ago I had the pleasure of chatting with the Maison’s founder, Thibaud Crivelli over Zoom. During our chat we talked about Thibaud’s origins in perfumery, how we works closely with perfumers to execute his vision, and how he believes in a very sensorial approach. We also touched on how the pandemic may impact the industry and how the industry can seek to be more sustainable. It was fascinating and insightful, and you can read it all below!