Etat Libre d’Orange is one of my all-time favourite perfume brands. They burst onto the scent with a collection of fragrances that stuck two big fingers up at the industry, acting in a manner that was disruptive, innovative and horrifyingly beautiful. Ever since their launch, Etat Libre d’Orange has proved that they have just as much substance as they have style and they’ve continued to innovate, creating some of the most fascinating scents of the last decade. So yes, I’m a fan, but because of this my expectations are very high.
For their latest fragrance, Etat Libre d’Orange have teamed up with journalist and author Chandler Burr to create a scent inspired by his novel ‘You or Someone Like You’, or more specifically, the novel’s lead character, Laura. The scent, which shares the novel’s name, has been created by perfumer Caroline Sabas and is her first outing for the brand. The notes have been left to the imagination of the wearer because, as Burr puts it “the scent is the scent, if you need to know what’s in it, “You” is probably not for you” (insert eye roll). That said, there are notes of rose and mint mentioned in the press release, and it’s clear from sniffing it that these two elements play a large role in this olfactory tale. Speaking of sniffing, let’s stick our noses into this latest chapter in Etat Libre d’Orange’s Odyssey of the Obscure.
It would be hard to argue that Jean Paul Gaultier’s Le Mâle released in 1995, isn’t one of the most popular modern masculines on the market today. As far as scents go it’s a pretty hard metrosexual beast to escape and perhaps suffers from a bad case of over exposure (I love it but don’t often wear it due to it’s popularity – stupid I know), you literally cannot move for it in gay bars, straight clubs and on the streets.
Due to its success Le Mâle, with it’s barbershop accord of lavender, mint and vanilla, has seen many incarnations over the years, with many summer editions, a huge floral version (the fantastic Fleur du Mâle) and a more mature grapefruit and vetiver rich ‘Terrible’ fragrance. In continuation of the fragrance’s evolving nature 2013 sees the release of a brand new Mâle, ‘Le Beau Mâle and this particular dude is as cool as a cucumber.
Created by Francis Kurkdjian, the perfumer responsible for penning the original Le Mâle and all of it’s subsequent editions, Le Beau Mâle is simply described as “the freshness that makes men hot” (if the scent doesn’t make you hot the above ad image certainly will – my oh my) and is an ice cool rendition of the sweet fougère made popular by Le Mâle: “the sensual sailor with a soft heart.”
This time the soft heart of that handsome sailor has turned cold, nay glacial and bitter. Yes he’s a ‘beau mâle’ but his beauty lies within his sharp, angular lines that say you can look but don’t you dare think to touch…