“I am an endangered species”
– Christopher Chong
If you read yesterday’s post you will know that luxury house Amouage have just launched a brand new duo of fragrances – Imitation Man and Imitation Woman. Inspired by the glamour of 1970s New York City, these hazy, hedonistic fragrances speak of Amouage Creative Director, Christopher Chong’s personal journey to the city in this most iconic of decades. Moving to Manhattan’s Lower East Side in 1975 as a young immigrant, NYC presented an entirely new set of experiences for Chong, who was fascinated by the fashion, art and subcultures that quickly surrounded him. In Imitation he celebrates these elements but also the freedom of growing up in such a fascinating metropolis at an audacious time.
I was lucky enough to be invited to join Amouage in the Big Apple for the launch of Imitation* and during my stay I got some time to sit down with Chong to quiz him about all things Imitation, Amouage and perfume. This was my first time actually meeting Christopher Chong, but after several years of social media interaction it feels like we have known each other for quite some time and he had always struck me as an olfactory visionary with a strong character. So when it came to meeting face-to-face I was not disappointed! Below you can find our chat, which covers the inspiration for Imitation but also details how Chong works with perfumers to translate elements from real life into olfactive form. Enjoy!
– Glamour and Grit –
The exciting thing about Amouage is that one never knows where Creative Director Christopher Chong is going to take the brand next. His artistic vision is like no other’s and with his creations for Amouage he brings in concepts abstract to olfaction – notions such as death and gender identity – and crafts them into fragrant forms. The results are fascinating and it would be safe to say that nobody makes perfume quite like Amouage and Christopher Chong. These are rich, complex and sometimes challenging compositions that not everyone will love, and therein lies their strength. So yes, I’m always fascinated to see where Amouage goes next.
Well that ‘next’ turns out to be a time-travelling epic to 1970s New York City, the city and time in which Christopher Chong grew up. Arriving in the Lower East Side in the mid 1970s, the sights, sounds and scents of New York have clearly had a formative impact on the Creative Director, who this year brings us Imitation, a new duo of fragrances that represent the “subcultures of an iconic era”. With Imitation Man and Imitation Woman, whose names are inspired by Andy Warhol and his imitative art, Chong takes us on an olfactory odyssey of glamour and grit, evoking “audacious freedom” through the smooth velvet of the masculine and infamous nights out at Studio 54 in the women’s. They make for quite the pair, I tell you.
I was lucky enough to be invited to New York City to join Amouage for the launch of Imitation Man and Woman, with a wonderful opportunity to explore Christopher Chong’s neighbourhood on the Lower East Side (it’s THE place to stay in NY if you’re going, trust me). I was also lucky enough to spend some time with Christopher for an interview, which I will publish tomorrow. But for now, let’s get our heads and noses around the latest olfactory coupling from Amouage – Imitation.
“A grand perfume for a grand neighbourhood.”
Bond No. 9 is the Octomom of the niche fragrance world – they just keep popping ’em out. This spring they will be releasing a total of six, that’s right SIX new fragrances, two of which are inspired by New York City as per the norm and four of which will be joining their I Love New York Collection.
I have been pretty vocal on my thoughts of Bond No. 9 and I stand by the fact that they have more misses than hits, perhaps due to the fact that they have released a whopping 64 fragrances since their inception in 2003, and that a lot of perfumes in the line are derivative, not to mention that they are the worst offenders when it comes to vomiting Swarovski crystals on to perfume bottles… They remind me of the line in the poem about the little girl with the little curl by Henry Wadsworth Longfellow; “And when she was good, she was very, very good, but when she was bad she was horrid.”
But that’s not to say that there aren’t any good Bond’s. There are in fact a good few that I would deem bottle worthy; Silver Factory is a remarkably cold and metallic incense, Chinatown is a work of genius (why don’t I own a bottle?) and I will always regret swapping away my beloved bottle of Fire Island, who knew I would miss it so much? So yes, it is true, when Bond No. 9 are good they can be very good.
In time for Spring Bond, No. 9 have released Central Park West, the sixth fragrance to be inspired by a New York park. Central Park West is inspired by “the magnificent greenery” of New York’s “greatest urban grassland” and is a spring-like green and white floral “designed to have the grandeur and largesse of the street itself”. A grand perfume for a grand neighbourhood.