Click here to read.
Click here to read.
My last two Escentual posts have been a contrasting look at the old and the new, in the world of perfume. Firstly, I took a look at Calvin Klein’s Reveal a few weeks back. This is the most surprising and unexpected feminine from CK, that channels Thierry Mugler’s wonderful Womanity, of all things. Just when you think there are no surprises left to be had in the perfume industry, one jumps up and taps you on the nose! Click here to read my review.
Now we move on to the ‘old’. Following the disaster that is Black Opium, I wanted to revisit the flanker’s mother fragrance, Opium. Granted, the new formulation of Opium is reportedly a pale shadow of its former self, but the fragrance should still be celebrated for being a trailblazer that created the trend for big and bold oriental-themed fragrances that permeated the ’80s. Check out my thoughts on Opium here.
Smelling Black Opium, the latest from YSL, one finds it hard to believe that this fragrance comes from one of the most iconic and innovative designer fragrance brands of all time. Just think about it for a second, Yves Saint Laurent brought the world Opium, Paris and Rive Gauche, arguably three of the most important feminines released in the modern age. Not to forget the fact that they have also created cult classics such as Nu, M7 and Rive Gauche Pour Homme – perfumes that paint YSL as a brand with no fear, and a thirst to be different and divisive.
Black Opium is not an important fragrance, nor is it a particularly good one, and it seems that I’m not the only one to think so. Yesterday, Saint Laurent Paris (the fashion arm of YSL) distributed a press release on behalf of Creative Director, Hedi Slimane that distanced him from any involvement with the fragrance, stating that “no creative direction has been given by Hedi Slimane on the market launches and on the choices of artistic elements, or the definition of image, related to the product lines or the advertising campaigns of Yves Saint Laurent Beauté, including the ones of Black Opium”. All I can say is ‘ouch’, that’s not a good sign.
With each release, YSL seems to be creating more and more duds (does anyone even remember 2012’s Manifesto? Exactly) whilst simultaneously unleashing a regular wave of flankers of their flagship fragrances. Black Opium is the third permanent flanker to the Opium name since 2010 (the others being Belle d’Opium and Opium Vapeurs de Parfum) and was created by perfumers Honorine Blanc, Olivier Cresp, Nathalie Lorson and Marie Salamagne – a waste of talent, if there ever was one. YSL describe Black Opium as follows:
“2014’s Most Anticipated New Fragrance [..] Black Opium, the new feminine fragrance by Yves Saint Laurent – new glam rock fragrance full of mystery and energy. An addictive gourmand floral.”