Dries van Noten is a belgian fashion designer described aptly by the New York Times as “one of fashion’s most cerebral designers”. Frédéric Malle is a fragrant curator who collects perfumers, allows them to take centre stage and gives them the creative freedom they need to shine.
Although both men come from different worlds they share a thirst for innovation and appreciation of beauty in all forms so it is no surprise that these two creative forces would collide. Their collaborative efforts have seen the birth of a truly new fragrance, one that positively shows that when done right there is nothing better than when perfume meets fashion.
The fragrance they have created with perfume Bruno Jovanovic is the first in Malle’s new line of fragrances; ‘by Frédéric Malle’. Intended as an “olfactory portrait of the world of Dries van Noten”, the fragrance captures the essence of erudite fashion in a high-art manner whilst feeling distinctly ready-to-wear.