Comme des Garçons is a brand that gets a pretty regular rotation in my wardrobe. In fact, I’d go as far saying that it would would quite be odd for a week to go by without me picking out one of their scents to wear. For me, they strike that perfect balance between novel and innovative, and pleasant and wearable, which means that I reach for them quite a lot, mostly for those in the regular lineup such as the original Parfum, 2, 2 Man (I just topped up on my bottles of both the 2s, in fact), Amazingreen and Blackpepper. Long story short, I enjoy the brand and the scents are staples for me.
With that in mind, a new Comme des Garçons fragrance is somewhat of an event for me – I’m always intrigued to see what they do and whilst not all are ones I adore (see Floriental, Copper and Concrete), I do always enjoy how they subvert expectations. A Comme des Garçons fragrance always has something to say and their latest launch, Rouge (currently exclusive to Dover Street Market and launching nationwide next year), is no exception. Described, in typical CdG style as an “encounter between religious fervour and earthen reality”Rouge attacks the the colour red from surprising angles, using a central note of beetroot to present something so familiar in an entirely unfamiliar way. To say it’s interesting and unique is somewhat of an understatement…
Through deliberate overdose and rapturous expression, Rouge presents an unexpected unison. an olfactive congregation of desire archetypal associations of the colour Rouge seen and subverted through the distinctly disruptive gaze of Comme des Garçons.
One could argue that Francis Kurkdjian, the enfant terrible of the perfume industry, is not averse to playing with fire. He regularly crafts bold creations and dares to tread where many other perfumers do not. I truly believe that he is one of the great perfumers of modern times, up there with the likes of Dominique Ropion and Jean-Claude Ellena. The work he does for designer brands is often bold and trend-setting, resulting in many of the modern classics we revere today, fragrances such as Jean-Paul Gaultier’s Le Mâle and Narciso Rodriguez for Her. For his own brand, Kurkdjian crafts accessible designer-style fragrances with high quality materials, elevating the genre to its highest point. His latest creation, Baccarat Rouge 540, feels like a departure from his radiant MFK style and is instead, an essay in contrasts, olfactory shocks and unconventional luxury. It serves as further proof that he is at the cutting edge of the industry and the very top of his game.
Baccarat Rouge 540 came into being in 2014 when Kurkdjian was approached by the legendary crystal maker to create a limited edition fragrance housed within an exquisite Baccarat crystal flacon (you can see that here). The Baccarat Rouge 540 we see today is the much more affordable, but still rather luxurious, Eau de Parfum incarnation. For his inspiration, Kurkdjian looked to the house’s signature red crystal, a colour that features in many Baccarat designs, with one red crystal included within each and every chandelier since 1987. It is the red crystal of Baccarat that this fragrance presents in olfactory form.
The fragrance is crafted around three accords, each of which celebrates an integral facet of the manufacturing process for Baccarat crystal: mineral, fire and craftsmanship. Kurkdjian stated that he wanted to create a “graphic” fragrance that represents both the density and transparency of crystal, and also the modernity of the brand, which is moving back into the fragrance market following an extended break. This is a fragrance that Kurkdjian created to be representative of the future and that is exactly what he has done, “starting from the dry down and building up like a house of cards”, a perfume that is entirely new and positively futuristic.