We’re all looking at ways to be less wasteful, so in this week’s Escentual edit, I’ve picked out a selection of gorgeous fragrances that are infinitely refillable. Ft. Dunhill, Cartier, Issey Miyake and more! Check it out!
Colonia Futura is a perfume that comes with a loud message of sustainability. This is no surprise, of course, as over the last two years or so, consumers have been demanding more sustainability from their products, and perfume is no exception. There are two key elements to consider when thinking of sustainable perfume; the juice itself, and the packaging – Colonia Futura aims to address both.
So, how exactly is this new cologne from the historic Italian brand sustainable and eco conscious? Acqua di Parma are billing Colonia Futura as their “declaration of love for nature” and in that vein, it contains 99% ingredients from a natural origin. The packaging has also changed to fit this new drive of friendliness towards nature – the traditional Bakelite cap has been replaced with one made from recycled and recyclable plastic, whilst the bottle (excluding the spray mechanism, which can be removed) can also be recycled. Perhaps the coolest innovation is the label on both the bottle and box, which is fashioned from scrap dust from marble quarries. That’s pretty neat if you ask me.
How sustainable is your perfume? On this week’s episode, Thomas and Nick talk about how our fragrances can be renewable, recyclable and refillable, covering how the fragrance industry is trying to make itself more sustainable for the future.
As always, there is a round-up of new and noteworthy fragrances including launches from Paco Rabanne and Juliette Has a Gun.