Colonia Futura is a perfume that comes with a loud message of sustainability. This is no surprise, of course, as over the last two years or so, consumers have been demanding more sustainability from their products, and perfume is no exception. There are two key elements to consider when thinking of sustainable perfume; the juice itself, and the packaging – Colonia Futura aims to address both.
So, how exactly is this new cologne from the historic Italian brand sustainable and eco conscious? Acqua di Parma are billing Colonia Futura as their “declaration of love for nature” and in that vein, it contains 99% ingredients from a natural origin. The packaging has also changed to fit this new drive of friendliness towards nature – the traditional Bakelite cap has been replaced with one made from recycled and recyclable plastic, whilst the bottle (excluding the spray mechanism, which can be removed) can also be recycled. Perhaps the coolest innovation is the label on both the bottle and box, which is fashioned from scrap dust from marble quarries. That’s pretty neat if you ask me.
Speed Sniffs are a way to bring you ‘to-the-point’ fragrance reviews that are quick and easy to digest. They are perfume reviews without the faff.
Acqua di Parma always strikes me as a really stylish brand. Their fragrances have mass appeal but also a finesse that puts them above much of what the mainstream has to offer. Their Colonia is a perfumery icon and it has seen many interpretations over its 100 year life span, most notably in the Colonia Ingredients Collection which sees the classic cologne reimagined with new signature ingredients from the likes of leather to oud and amber. With this collection, Acqua di Parma remixes the effortless refinement of Colonia and presents it in
Created exclusively for luxury retailer Harrods, the latest scent in the Ingredients Collection is COLONIA VANIGLIA, an ode to the exotic spice of Madagascan vanilla. Created by Perfumer François Demachy, COLONIA VANIGLIA is an exotic oriental that is evocative of tropical islands. Acqua di Parma refer to it as having an “olfactory roundness” which just hints at how smooth this fragrance is. Anyways, that’s enough of me waffling on, you want to know what it smells like. OK, here goes…
I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.
I bloody love Acqua di Parma. Everything they do is so refined, so luxurious and well, so Italian. They have a nose for beauty, presenting gorgeous, uncomplicated scents in handsome packaging. So yes, I always have time for Acqua di Parma’s many offerings, including the summer holiday tones of the Blu Meditteraneo range which celebrates the wonders of Italy via a series of citrus-centric haikus inspired by the Italian countryside. They are bottled sunshine and they are lovely.
You may remember that one of my favourite fragrances from 2014 (a little while ago, I know) was Acqua di Parma’s Rosa Nobile. In fact, in The Candies that year, Rosa Nobile was one of my honourable mentions for Best Mainstream Feminine and it also found its way into my Guide to Rose as the ‘Straight-Up Rose’. Why? Well it presents a glassy pink rose in its most pure and perfect form, not to mention that fact that it simply smells so darn pretty I want to marry it.
This year, Acqua di Parma are continuing their Nobile Collection with the launch of Peonia Nobile – yet another ode to one beautiful flower. Without giving too much away, this noble peony is just as gorgeous as its rosy sister and it serves as further proof that Acqua di Parma really do know how to take the simplest of things and present them with a beautiful flourish. Click here to head on over to Escentual to read my full review of Peonia Nobile.
Passport, pants and perfume, that’s all you need in your luggage when travelling. Of course, when brining the essentials you want to make sure that you pack the right things, which means it pays to select the right fragrances for that trip away. I always pack something from Acqua di Parma because they offer such beautifully easy to wear scents that sing under the sun and their latest, Cedro di Taormina is no exception. In fact, it’s the perfect thing to kick start your summer. Check out my full review over at Escentual by clicking here.
I’m starting to really get into Acqua di Parma as a fragrance brand. Their classic Colonia is an iconic eau de cologne that’s difficult not to love and last year’s Rosa Nobile has quickly made its way into my regular rotation. There’s an effortless simplicity to all things Acqua di Parma that appeals to my calmer and more refined sides. Of course, they may be a paired-back brand, but that doesn’t mean that Acqua di Parma is exempt from releasing lots of flankers, and their famous Colonia is available in a number of interpretations, ranging from intense versions to oud and leather fusions.
This summer, Acqua di Parma are extending their fragrant wardrobe by launching Colonia Club, a new twist on Colonia that is inspired by the idea of an private members sports club. The result is a surprisingly complex eau de cologne that is somewhere between a salty marine scent and a minty fougére. I think its great and it also proves that sporty fragrances don’t have to smell like sweaty Lynx-soaked boys (or Axe-soaked for my American buddies). Click here to head over to Escentual to check out my full review.
I’ve been a little bit behind in putting a link to last week’s Escentual column up here, and for that I apologise! Anyways, the centrepiece of the article was Acqua di Parma’s Acqua Nobile Rosa, an Eau de Toilette incarnation of last year’s Rosa Nobile. Now, if you remember my review from last year, you will know that I was more than a little bit taken with Rosa Nobile, and I’m pleased to say that this new EDT is just as good, if not a bit lighter. Rosa celebrates the more ethereal, jammy and citrus-like facets of the rose and it’s a good alternative for those who want something less present. Click here to check out my review.
They say that, when it comes to perfume, all that matters is the juice. Well, I disagree. Or should I say that I agree to an extent. The scent is, first and foremost, the most important part, after all, marvelous packaging cannot save a disastrous fragrance from smelling awful now, can it? But when a bottle and fragrance are both masterful one can really enhance the other to create a truly luxurious object.
One such object is the brand new travel spray for Acqua di Parma’s iconic Colonia. Now, Colonia is already a bloody lovely scent, but when housed within the tan leather of the travel spray well, it is really quite something to behold. For my Escentual column this week, I’ve taken a good old look at this wonderful new object and have also rambled on about, amongst many other things; myself, Vivienne Westwood bags and Ferraris. If that piques your interest, click here to give it a read.