With so many perfume launches per year and the overwhelming number of niche houses that seem to be popping up all over the place, it stands to reason that one has to give in to the fact that not everything can be tried, and in some cases entire lines must be ignored for the sake of one’s sanity. For me, CB I Hate Perfume was one of these lines that unfortunately fell by the wayside.
I’m not entirely sure why I have ignored CB I Hate Perfume for so long, Christopher Brosius is regarded as somewhat of an industry maverick and his appearance in BBC4’s Perfume documentary last year should have piqued my interest, but instead it had the opposite affect. Instead I couldn’t help but feel that line was just a gimmick hiding behind an eccentric personality – watch me eat my words.
I recently had the opportunity to try the two latest CB I Hate Perfume fragrances (in water perfume concentration); 7 Billion Hearts and M5 Where We Are There Is No Here. The names didn’t fill me with a huge amount of confidence, they again sounded quite gimmicky, but I’m always happy to be proved wrong and despite the names both of these new offerings from CB I Hate Perfume are beautifully unusual.