2017-10-15 23.11.08

We’re officially in quarter four of 2017 and what a year it has been. By my count there has been at least 20 million fragrance launches this year, but I do have a tendency to exaggerate. In truth it has felt like a particularly busy year, with lots of behemoth launches from equally gigantic brands. I also think it has been a phenomenally good year for perfume and I’ve fallen in love with more than a handful of wonderful fragrances already. But this post is not a retrospective of the year – you can have that at the annual Candies (my fragrance awards) in December, no this is something a little bit different.

As we’re heading towards the end of this year I thought it would be a good idea to do a quick recap of the big perfume trends we’ve seen this year. I’ve certainly noticed a handful of key themes over the last 12 months and it’s kind of fascinating to look back at them at this point in the year. So in this post you will find four trends that have populated the perfume landscape in 2017. These are just my thoughts however, and I’d be more than happy to hear about any trends you’ve identified too!

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#AspectsTrends
#AspectsTrends

“A comprehensive report with contributions from some of the best in our industry”

– Aspects Beauty

To celebrate their 25th anniversary, Aspects Beauty, UK fragrance distributor and “custodians of luxury and cosmetics brands”, have commissioned a trend report, detailing how the beauty and fragrance market may change and evolve over the coming years. To compile the report, Aspects asked 25 industry insiders, ranging from the likes of Roja Dove and Jo Fairley to Peter Norman (the Head of the Fragrance Foundation), Grant Osborne of Basenotes and myself. The result is an expansive and intriguing paper with a variety of opinions.