I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.
I’ll be entirely honest and say that Twilly d’Hermès was a bit of a grower for me. Launched as an obvious attempt to court a new, younger customer, the fragrance, which was inspired by the brand’s famous Twilly scarves, was the first pillar from Hermès new in-house perfumer Christine Nagel. It is a very exuberant offering from the brand, with a giant shock of fresh ginger up top and a fresh, waxy tuberose note over a soft bed of sandalwood and musk. I thought it was cool last summer when I reviewed it but it wasn’t until the winter that I fell in love. Twilly and her quirky ginger-tuberose vibes are on regular rotation in my scent wardrobe, so imagine my excitement when I heard that Hermès were launching a range of accompanying body products. I died (figuratively, of course).
When it was announced that Christine Nagel would replace Jean-Claude Ellena as the in-house perfumer at Hermès I remember wondering whether the house-style that Ellena had crafted to be so distinct would change. Both are idiosyncratic perfumers with a bold style and Ellena’s mineral watercolours are as far removed from Nagel’s voluptous compositions as they can be. So we’re now four launches into Christine Nagel’s tenure at Hermès and it is safe to say that yes, the house style has changed from minimalism to a subtle maxamilism (i’m making that a thing, by the way), but it still remains completely faithful to the one thing that Hermès always delivers: luxury.
Hermès latest launch is Twilly d’Hermès – a fragrance named for the brand’s Twilly scarves, which are colourful, think silk scarfs that can be worn in a multitude of ways, and the scent really cements the brand’s new style, which feels a little bit more accessible. Twilly the perfume is just as vibrant as the scarves and Hermès use words such as “joyous”, “impish” and “playful” to describe it. The presentation, which sees the fragrance housed within a carriage lantern-style bottle topped by a bowler hat and finished with a Twilly tie, says that this fragrance is young, fun and full of surprises. So let’s not wait any longer and give Twilly d’Hermès a sniff.