Vintage Shalimar Eau de Toilette
Perfume Pic of the Week: Vintage Shalimar Eau de Toilette

So it’s a brand new year and after a short break its time to get one’s nose firmly back to the grindstone (booo!). This year I am hoping to be more dedicated to regular posts on The Candy Perfume Boy after a slightly turbulent 2013, with reviews and routine instalments in my ‘Scent a Celebrity‘, ‘Guide to‘ and ‘Desert Island Sniffs‘ series. I’ll also be sharing my weekly Escentual column and updates on the hunt for my wedding scent with you – all-in-all, I hope for it to be a very exciting year!

One new addition to The Candy Perfume Boy’s roster in 2014, is the ‘Perfume Pic of the Week’. Starting today and running every Monday, I hope that this visual feature allows us to connect more and discuss all elements of perfume ranging from new and exciting launches to perfume advertising, bottles from my collection and anything else that is smelly and intriguing.

The inaugural Perfume Pic of the Week is an image of some vintage Shalimar Eau de Toilette I picked up in Tesco of all places (other supermarkets are available). My online snooping dates it as being from the late ’90s/early ’00s, but if you have a better estimate then please say. I’ve included the Shalimar here because a vintage purchase is most unusual for me, simply because I avoid the chase for vintage formulations as a general rule of thumb.

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Vintage Shocking Ad
Shocking de Schiaparelli

The Gone, But Not Forgotten series focuses the spotlight on those fragrances that, despite being absolutely wonderful, have suffered at the hands of the unfortunate inevitability, and my biggest bug-bear of the industry that is discontinuation. They may be gone, but this series aims to ensure that these gems certainly aren’t forgotten.

When I first had the idea for the series there was one perfume in the back of my mind that would be the ultimate addition, the holy grail of rare, discontinued perfumes that would be nigh on impossible to obtain. That perfume was Shocking by Schiaparelli. Luckily for me I have been able to get my greedy little hands on a 7.5ml bottle of pre-1970s Shocking Parfum, and I am pleased to say that I am as wowed by it as I thought I would be.

Shocking was created by Jean Carles in 1937 and was named after the shade of hot pink that Elsa Schiaparelli created for her collections. Schiaparelli was known for actively embracing the surrealist movement (her famous shoe hat is all the proof you need) and a lot of her creations took inspiration from Dadaism so it stands to reason that her most famous fragrance is bold, beautiful and unconventional.