On Escentual: How to Describe Fragrance


How to Describe Fragrance

I’m often asked “what is the best way to describe a scent” and my answer is always the same. Check out my handy guide on how to put smell into words on Escentual this week. Clicky here to read.

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The Candy Perfume Boy Picks Up Two Awards at the 2017 Jasmine Awards + The Full List of Winners



Well, well, well, yesterday was quite the day! As you may have read the Jasmine Awards were held yesterday at BAFTA and I am completely thrilled to tell you that I picked up not only one, but two awards at the ceremony. I was lucky enough to walk away with the Best Digital Experience award for my piece ‘Six Scents to Put Hairs on Your Chest’ and the Independent Soundbite Aware for my article ‘Eau so Masc’. I am still in shock, if I’m being entirely honest, but I am so thankful to all of the judges for celebraating my work and incredibly grateful to have been nominated amongst some of the best perfume writers in the business, many of which I am lucky enough to call my friends.

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When Life Gives you Lemons, Make Lemonade


Making Lemonade

Or in my case: if life gives you passion, write.

Recent events have made me realise one important thing and that is the simple fact that life is too short to not do what you love. As you may, or may not have gathered, I love fragrance and the one thing greater than my passion for the world of perfume is my love for writing about it. This is the fifth year I have been writing about the subject and with each article I write and each fragrance I smell, I realise that this is exactly what I should be doing.

So, I’ve taken the leap.

I’ve decided to take my passion for fragrance and offer it out to the world. I will write copy, both long and short form, share my knowledge and entertain. What’s more, I want to incorporate my background as a CIPD-qualified Learning & Development professional to offer workshops and training events too.

I’m excited about this new venture and I hope you are too. If you want to know more about what I can offer or if you want to discuss working together, click here to visit my ‘Work With Me’ page.

Here’s to doing what you love.