The Candy Perfume Boy Picks Up Two Awards at the 2017 Jasmine Awards + The Full List of Winners


Well, well, well, yesterday was quite the day! As you may have read the Jasmine Awards were held yesterday at BAFTA and I am completely thrilled to tell you that I picked up not only one, but two awards at the ceremony. I was lucky enough to walk away with the Best Digital Experience award for my piece ‘Six Scents to Put Hairs on Your Chest’ and the Independent Soundbite Aware for my article ‘Eau so Masc’. I am still in shock, if I’m being entirely honest, but I am so thankful to all of the judges for celebraating my work and incredibly grateful to have been nominated amongst some of the best perfume writers in the business, many of which I am lucky enough to call my friends.

Eau so Masc Wins!
Eau so Masc Wins!

Whilst I am over the moon with my wins and I am ecstatic to see such a wonderful list of worthy winners. Personally, I was incredibly moved by Laurin Taylor’s powerful and important article for Basenotes ‘Scenting My Mental Illness’, which was a brave and honest take on a scent for each occasion, win the Independent Literary Award. Congratulations must also go to the incredibly talented James Craven who picked up the award for Best Article in a Consumer Magazine for his piece ‘The Wearing of the Green’. I was also really stoked to see Lauren Carbran pick up the Rising Star award for her article ‘2017 – The Year of the Milk Notes’ because she’s done amazing work on The Perfume Shop’s SCENTS blog.


I could go on but instead I shall post the full list of winners below, all of whom I wish offer a massive ‘congratulations and well done’.

Best Article in a Consumer Magazine
‘The Wearing of the Green’ by James Craven for Les Senteurs

Best Digital Article on Fragrance
‘A Scent for Self-Appreciation’ by Lizzie Ostrom for The Pool

Best Digital Fragrance Experience
‘Six Scents to Put Hairs on Your Chest’ by Thomas Dunckley for The Candy Perfume Boy

Jasmine Independent Literary Award
‘Scenting my Mental Illness’ by Laurin Taylor for Basenotes

Jasmine Soundbite (News Press)
‘Smells Like Tom Hiddleston (I Wish)’ by Lesley Thomas for The Times

Jasmine Soundbite (Magazines)
‘Midnight Garden’ by Jan Masters for Harrods Magazine

Jasmine Soundbite (Independent)
‘Eau so Masc – Thoughts on Gender in Perfumer & the Rive Gauche Rebellion’ by Thomas Dunckley for The Candy Perfume Boy

Best Practical Guide to Fragrance
‘The Top Ten Niche Fragrances Every Beginner Should Sample’ by Clare Vukcevic for Basenotes

Jasmine Visual Award
‘A Perfume Paints a Thousand Words’ by Jan Masters (words & creative) and Roberto Greco (creative) for Harrods Magazine

Most Creative Visual Award
‘All of a Quiver’ by Jan Masters (words) and Rebecca Baio, David Newton & Barney Pickard (creative) for Harrods Magazine.

Jasmine Literary Award
‘Every Scent Tells a Tale’ by Joanne Harris for Good Housekeeping

Jasmine Rising Star Award
‘2017 – The Year of the Milk Notes’ by Lauren Crabran for Scents Blog

Once again, a massive congratulations to the winners and nominees. The standard of entries this year was phenomenal and I encourage you to head out and read as many of the pieces that you can. I think you will find them eye opening, enjoyable, funny, challenging, moving and most of all, fragrant. Finally, thank you to the Fragrance Foundation for hosting yet another wonderful event! Cheers, folks!

On a side note, in this crazy, crazy week. I’ve also been been identified as one of the top ten fragrance influencers in the UK by Fashion & Beauty Monitor. Read more about that here!


Image 1 and gif are my own. Image 2 via Sarah McCartney.