Legends are born and not made, they say, but when it comes to perfume the icons of scent are most definitely crafted by someone, somewhere. Whether they become a classic or not however, is solely down to time, popularity and more often than not, quality. We may say something is iconic upon launch, but only when a scent has spent time circulating the necks and wrists of the perfume-hungry public, can one tell whether it is destined to survive or not. Many do not.
I speak of iconic fragrances because luxury goods brand, Dunhill’s latest launch, the optimistically named ‘ICON‘, is being positioned as a “signature masculine scent” for the brand and courts with the idea of being a modern classic within the genre. Created by perfumer Carlos Benaïm (click here to read my recent interview with Carlos re ICON) in conjunction with Dunhill’s Creative Director, John Ray, ICON is designed to portray “an integrally refined style that reflects the dunhill ethos of a self-assured, sophisticated urban gentleman”, capturing the ethos of the brand and the man who partakes in its offerings. Does that make the scent iconic? Only time will tell!