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Jo Malone London fragrances are offered as colognes and as such, boast a weightless, transparent signature. They are not rich, heavy and opulent scents with an endless reach – they are easy, breezy and transparent. But they are not without character – far from it, in fact, and many have become regular staples of mine (see Mimosa & Cardamom, Tuberose & Angelica, and Basil & Neroli) because they do have a distinct personality that I find really easy to wear and even easier to enjoy.

Because of their lightness and apparent simplicity, the Jo Malone London fragrances lend themselves well to layering (or ‘Fragrance Combining’ as the brand calls it) allowing one to mix and match their scent to create their own semi-bespoke signatures. With their Cologne Intense collection, Jo Malone London offers the same style of fragrance as their main range, but these fragrances have a bit more heft to them, allowing the band to explore the worlds of ouds, orientals, opulent roses, and heady florals, creating stark contrasts for their Fragrance Combining blends.

The latest fragrance to join the Cologne Intense collection is Bronze Wood & Leather. Daring to be a little bit sexier than other fragrances from Jo Malone London, Bronze Wood & Leather evokes wood warmed by the rays of the sun. It’s a smoky-delicious blend that has a darker, deeper and more daring edge. Remember what I was saying about Jo Malone London fragrances having character? Well this one is a perfect example and it shows how the brand offers lighter (the Cologne Intense fragrances are richer yes but they are hardly powerhouses) fragrances that don’t skimp on character.

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I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

It’s impossible to deny the fact that Jo Malone London is a popular brand. They have seen massive growth in the last decade, with numerous stores and concessions across the country, nay, the whole world. They have a consistent, luxuriously-presented collection of products all of which seem to be selling a certain lifestyle: the Jo Malone London lifestyle. With their mix of British traditionalism and eccentricity the brand has always been incredibly creative with their olfactory output – commercial yes, but certainly creative. But one thing they’ve not cracked until this point is men. That’s right, gentleman, now is the time for you to get into Jo Malone London.

For their first ever masculine collection of fragrances, Jo Malone London has teamed up with Hunstman Saville Row, the famous London tailor established in 1849 and responsible for suiting thousands of gentleman since. The Jo Malone London Huntsman collection consists of four fragrances – four colognes from the Jo Malone London archive that have been reintroduced for me. In this capsule collection, the collaboration between British perfumery and tailor presents an olfactory wardrobe that offers citrus, oriental, gourmand and leather fragrances for day, for night, for casual and for smart. Versatility is the name of the game – let’s check them out.

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I’ve always been a firm believer that first and foremost, a perfume must smell good. It can come in whatever bottle it wants with any back story it fancies, but if it’s not enjoyable to wear then what’s the point? So often us consumers are courted with gimmicks – perfumes that promise us all sorts of weird and wonderful things, and whilst this allows for the art of olfaction to be pushed forward, it doesn’t necessarily result in fragrances that translate for everyday wear. It’s a balance between making artistic statements and making wearable accessories and when done right, the results are utterly magical.

One brand that perfectly fulfils the ethos of smelling good is Jo Malone London and since the brand’s inception in 1983, they have brought us a wealth of accessible colognes that above all else, smell good. Jo Malone London is a brand that celebrates the luxury of simplicity with fragrances that usually focus on the contrast and harmony of two notes but are always served with a touch of British eccentricity. The idea is that the fragrances themselves are complex enough to excite the nose when worn alone but also have enough of a paired-back simplicity to allow them to be combined with other scents in the collection (following the brand’s Fragrance Combining suggestions). With Jo Malone London one builds a wardrobe of fragrances for each occasion, layering them to unlock new and exciting facets. To put it simply: they do what they do very well.

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I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

Every year Jo Malone London treats us to a quirky limited edition collection that explores an intriguing aspect of perfumery. To date we’ve enjoyed an entire tea party, taken a stroll through a herb garden and rocked the ages, amongst many other things. These collections are always really fun and they’re where Jo Malone London really stretches its olfactory legs, almost as if they get to test out their crazier ideas in these low-risk limited editions.

This year Jo Malone London brings us English Fields, a collection of five fragrances inspired by, and evocative of, cereals and grains. Created by perfumer Mathilde Bijaoui, who says that “to have cereals and grains as the main focus is a first” for her and that this is “somewhere in perfumery [she] has never been before“, English Fields is a celebration of a savoury style of gourmand that is not usually explored within perfumery. Across these five fragrances, Jo Malone London gets bready, grainy and a little bit yeasty, presenting new and intriguing facets, all housed within the most handsome pastel shaded bottles dipped in matt, concrete-esque paint.

Let’s sniff through this quirky little collection…

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I do a lot of walking throughout the year. There’s something restorative about simply putting one foot in front of the other in the great outdoors that just helps keep the mind healthy. My favourite time of year to walk is autumn, especially in the woods. I love the way the leaves carpet the ground in their patchwork colours – the way they rustle mischeviously underfoot, moving in a tide of oranges, reds and browns. I love the way the air smells cold, and of smoke. I love the trees and their peeling barks, and the way they stand so silently like stoic totems. A walk in the woods during autumn is a really evocative adventure and it seems as if Jo Malone London think so too!

Jo Malone London is spoiling us this year. Instead of just one new addition to their collection, they’re giving us two! This little capsule collection is called The English Oak and includes two fragrances (English Oak & Hazelnut and English Oak & Redcurrant) that showcase a unique and exclusive roasted oak absolute that is sourced from “washed wood chips [which] are roasted at high temperatures, yielding up a rich, deep and smoky-sweet absolute”. Both scents were created by perfumer Yann Vasnier, who previously created the brand’s Bloomsbury Set collection. The idea is to present a different kind of wood in fragrance – forget your sandalwoods and your cedar woods, this is the noble and wise old oak, and it lends itself to perfumery in two very intriguing ways.

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Star Magnolia by Jo Malone London

Magnolia, much like Mimosa, is a floral note not commonly used in perfumery. Sure, there are magnolia scents out there but for every one magnolia there is a thousand tuberoses, a million orange blossoms and a billion jasmines, give or take a few. The strange thing about this is the fact that magnolias smell bloody fantastic, more so than many other white flowers. They’re an easy breezy white flower with wonderful citrus accents and a whole heap of headiness. So yes, we need more magnolia please.

Always ones to answer my cries of fragrant pain, Jo Malone London have just launched a limited edition fragrance called Star Magnolia. Woohoo! Bathed in white, the bottle comes complete a soft collar of white floral petals in an unusual display of exuberance from a brand that is so normally classic and paired back. They describe Star Magnolia as being flirtatious and what could be more apt than a flirtatious floral for spring? Nothing! Let’s sniff…

Tuberose Angelica Cologne Intense
Tuberose Angelica Cologne Intense

I do love tuberose, it’s true, but it often feels that all of the great tuberoses have already been well and truly done. After all, it’s pretty difficult to best the likes of Fracas, Carnal Flower, Tubereuse Criminelle and Beyond Love now, isn’t it? But every now and then a new tuberose will come along that brings something new to the table, something that isn’t photorealistic, venomous, raucous or all of the above – something that is the antithesis of all of these truly wonderful things.

The thing is, tuberose can be rather demanding (it is reportedly known to corrupt virgins, you know) and it has a tendency to dominate every molecule of air it comes into contact with, so one can be found craving the beauty of tuberose but with a little less of the baggage. Enter Tuberose Angelica by Jo Malone London, an everyday sort of tuberose that is high on prettiness and low of drama. Created by perfumer Marie Salamagne (who also made the brand’s tremendous Mimosa & Cardamom), Tuberose Angelica is part of the Cologne Intense collection, but despite its dark, brooding packaging, it has one heck of a sunny disposition!

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The Rare Teas Collection by Jo Malone London

As I sit and write this review I am sipping on a hot cup of Earl Grey. Why? Well, for a start I am British so it comes with the territory and secondly, I also like a brew when writing to help get those creative juices flowing, but the main reason is because we are hear to talk about tea, tea and more tea! So in keeping with our subject matter I am drinking my favourite beverage. It’s a hard life, isn’t it?

Jo Malone London also seems to be inspired by the world of tea because they’ve recently launched the ‘Rare Teas Collection’ – a series of fragrances that infuse “straight from the leaf into refined fragrances” teas that are “too precious to drink”. This is a different collection for Jo Malone London because, for the first time, it sees the fragrances packaged in an entirely new bottle, specifically a whopping 175ml column topped by a sumptuous round pebble. The teas this collection celebrates are “revered” and “refined”, and their presentation is most certainly in keeping with these themes.

Oolong Tea, the fragrance I was sent to review, focuses on a fermented version of the tea called ‘Fu Lian Oolong’ sourced just outside of Shanghai, China. Created by perfumer Serge Majoullier (the nose responsible for the entire collection), Oolong Tea is described as a “woody interpretation of tea, with a smoky inflection”, positioning the fragrances as something warmer, richer and a little bit darker than the usually ethereal and green takes on the note one is so used to seeing in modern perfumer. Colour me intrigued as I take another sip of Earl Grey.

Jo Malone London takes a trip to the herb garden
Jo Malone London takes a trip to the herb garden

Each year, Jo Malone London presents us with a limited edition collection of five or so scents on a particular theme. In the past we’ve been treated to afternoon tea with beautiful delicacies such as Grapefruit & Assam and Sweet Milk, not to mention the gorgeous London Rain collection which included the amorphous Rain & Angelica, which is one of their most unique fragrances to date. It’s always exciting to see what the brand will do next and where the eccentrically British streak will take them. This time their quirky sensibility sees them walking children in nature, specifically in their very own herb garden.

The Herb Garden collection consists of five fragrances, each of which pairs two notes found within your typical British garden, all served in the traditionally eccentric style of the house. Each scent was created by the perfumer Anne Flipo (L’Artisan Perfumer’s La Chasse Aux Papillons and Chloé Love Story) in her first collaboration with Jo Malone London. Each fragrance is billed as presenting freshness with a distinct personality, evoking the wildness of the herb garden. On a side note, completely irrelevant to the scents, can we just give a big bravo and round of applause to Jo Malone London for utilising the ever so fabulous older model in the campaign image above? More of this please, perfume industry! Anyway, back to the scents themselves…

“A day in the herb garden. A quirky tapestry of fragrant foliage, entwined with flowers and fruit. Satisfying stems of fresh English lavender. Overflowing pots of spicy nasturtium and leafy clover. Lemon thyme crushed in soil-covered hands. And cool earth encasing ripening carrots and fennel. The aromatic artistry of herbs; verdant, crisp, juicy and sweet. A captivating and delectable collection.”

– Jo Malone London

Iris in Neon
Iris in Neon

I’m just going to come right out and say it: I’m rather fond of Jo Malone London. There is nothing more fun to me than untying the handsome black ribbon off the top of those beautiful yellow-cream boxes and pulling apart waves of tissue paper to reveal a gorgeously-scented treat for me or my home.  There’s joy in those boxes, whether it be a bottle of Cologne or Cologne Intense, a scented candle or a bath oil, or all of the above (if the box is big enough, of course). They do what they do very well and their fragrances, which are odes to perfumery’s most famous and beautiful ingredients, present traditional themes with an eccentrically British twist. They’re often fun, sometimes striking and always eminently wearable. That’s Jo Malone London.

In their Cologne Intense Collection, the brand steps away from their lighter and more ephemeral sensibilities to explore richer notes in higher concentrations. These are often more opulent and exotic fragrances that have a bit more heft to them (but not too much, mind you). This is the collection where you will find ingredients such as oud, tuberose, incense and rose, all in their full, fragrant glory, and presented in Jo Malone London’s unfussy and relatable style. In January, the brand added the next chapter to the Cologne Intense Collection and two more ingredients to their ever-expanding list of notes explored: Orris & Sandalwood.

“This scent was about framing the orris to bring out its unique duality; it is both woody and powdery, floral and deep. We did this by using other woods as well as waiting a picture of the iris flower itself.”

– Pierre Negrin

Orris & Sandalwood, the latest instalment in Jo Malone London’s exploration of intensity was created by Pierre Negrin, the perfumer behind such masterpieces as Amouage’s Interlude Man and Tom Ford’s Black Orchid Voile de Fleur. Working with one of his favourite materials within the perfumer’s palette, Negrin states that he loves the complexity of orris, describing the note as a “perfume in itself” due to its varied odour profile which is “warm, sensual, feminine, masculine, violety, woody, powdery”. It’s no surprise then, that Negrin was excited to “create something new with such a classic ingredient”, and that is exactly what he managed to do. Orris & Sandalwood is billed as the next journey within the Cologne Intense Collection, one set in Tuscany during the iris harvest. It’s an exploration of perfumery’s most beautiful and expensive ingredient, all served in the contemporary manner that Jo Malone London is famous for, all with a touch of Pierre Negrin’s signature flair. It’s sounding good already, isn’t it?