Criticise Paco Rabanne all you want, but you can never say that they don’t have a knack for tapping into the zeitgeist. Their fragrance launches are a perfect example of how marketing drives the success of a modern perfume, with irresistible packaging and expensive advertising campaigns drawing the consumer in. Take 1 Million for instance – a perfectly decent woody amber fragrance that most likely wouldn’t have had the phenomenal success it has if it weren’t packaged inside a faux piece of gold bullion and marketed with a club-culture inspired ad that tapped into the image and money-obsessed nature of modern youth. They are anything, if not clever.
Their latest launch for women, ‘Olympēa‘, which arrives as the feminine counterpart to 2013’s Invictus, comes with all of the trappings of a typical Paco Rabanne launch right from the show-stopping bottle shaped like a laurel crown to the high-budget visuals, but the scent itself appears to have a bit more depth than one would usually expect. Created by perfumers Anne Flipo, Dominique Ropion and Loc Dong, Olympēa is described as the “fragrance of a modern day goddess” and a “statuesque idol of conquest and victory”. That is quite the description, I must say, and in truth, the fragrance is more intimate and cuddly than the concept would lead one to expect, but that’s not to say that Olympēa is without interest, in fact, it’s really quite intriguing.
“The fragrance of a modern day goddess, Paco Rabanne Olympea Eau de Parfum makes a statement of strength, power and seduction. Between myth and reality is where you’ll find Olympēa, a statuesque idol of conquest and victory. Her fragrance is just as commanding as she is, featuring a legend-inspiring salted vanilla accord that elevates her above the clouds.”
– Paco Rabanne
You really cannot deny the success of Paco Rabanne’s 1 Million. In fact, all one needs to do is enter into a crowded area to see just how prevalent this stuff is, and it seems that it has become a staple for many young men. Who can blame them really? The world of mainstream masculines is a barren wasteland, and 1 Million shines as an example of a familiar theme that has been executed rather well – right from the bottle to the juice, it’s a cohesive affair.
Escentual are having a bit of a 1 Million takeover this week and I’ve contributed a review of the masculine fragrance in the family. So, if you’re in the mood for some gold, some excess and a bit of a cocksure attitude then all you need to do is click here to head on over to Escentual to read my review. Don’t forget to leave a comment (even here or there) if you’re a fan of the fragrance (for me it sits in the nice, but not for me category, FYI).
This week Escentual.com has been taken over by the launch of Paco Rabanne’s brand new fragrance ‘Invictus’. Unlike most sports-based fragrances, Invictus has one or two interesting nuances which you can read all about in my review by simply clicking on the image above to head over to Escentual’s blog.
Whilst your there please feel free to share your thoughts and impressions of Invictus as well as your favourite sports scents. I look forward to reading your comments! Oh and don’t forget to ogle Australian Rugby Star/Hunk Nick Youngquest in the Invictus TV spot – it really is not to be missed…