When Versace launched their most recent masculine fragrance, Eros, in 2013 I really wanted to like it. Every fibre of my fragrant being hoped for it to be good and before casting my inquisitive nose over the scent, I was encouraged by the terrifically gaudy bottle and over the top, muscle-filled advert, both of which were done in that ridiculous way that only Versace knows how to do. Alas, it was not meant to be and Eros turned out to be a synthetic clash of chemically grown lemon and day old vanilla pudding. It’s pretty terrible to be honest with you and feels genetically modified in a way that is more evocative of Godzilla’s ball sack than the glistening pectorals of an Ancient God. To cut a long story short, I wasn’t a fan.
So when Versace announced the launch of Eros Pour Femme, one would have thought that I’d have learned my lesson and steered well clear. `One would think that I wouldn’t be enticed by the simply fabulous bottle with its gold medusa head, and one would hope that I wasn’t silly enough to think that perhaps, it could be a big old stinky white floral in the manner of Versace’s incredible Blonde. You can see where I’m going with this, can’t you? That’s right, I fell hook, line and sinker for the aesthetics of Eros Pour Femme and raised my hopes to an incredibly high level, only rivalled by the time that the time that Madonna performed her new single at the Brits, and we all know how that turned out (disclaimer: I love you, Madonna and bravo for carrying on). I had high hopes for Eros Pour Femme, people, apple pie in the sky hopes and as you’ve probably guessed by now, I was sorely disappointed.
Eros Pour Femme was created by perfumers Alberto Morillas (CK One, Dalí, Iris Prima Mugler Cologne & Opus VII), Olivier Cresp (D&G Light Blue, Juniper Sling and Angel) and Nathalie Lorson (Dita Von Teese & Black Opium) – three incredible perfumers, no less. The striking ad campaign (which does have a degree of the glistening pecs of the original in it, I checked) was shot by fashion photographers Mert & Marcus. Donatalla Versace helmed the project. It would be fair to say that there are some talented people on board the Eros Pour Femme ship, but there’s also a striking lack of ingenuity or anything that remotely resembles innovation, in fact. Eros Pour Femme turns out to be nothing more than an allegory for what the brand now is – not as good as it used to be.