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Innocent

The legendary house of Mugler does not create fragrances, they birth legends and raise celestial beings. As a couturier, Thierry Mugler crafted clothing that released the inner goddess or demon of the Mugler woman, turning them into vast Glamazons and Dominatrixes. His fragrances are no different: they are the strength, the passion, the beauty and the force of women, with each one, Angel, Alien and Womanity, possessing a bold character that celebrates the unending beauty of fascinating and strong women.

These three idiosyncratic icons, Angel, Alien and Womanity, cast large, Amazonian shadows that dim the lights of most things around them, so I’d like to shed a little light on a Mugler that doesn’t always get the attention that it deserves. I’m referring to Innocent, which is currently exclusive to Mugler online and some travel retail locations (let’s say thanks to the brand for still making it rather than discontinuing it, as many would). Innocent shines brightly in its own way and it deserves a little attention every now and then because it celebrates all that is Mugler but approaches this spirit from an entirely more dressed down place.

Innocent was launched in 1998 as ‘Angel Innocent‘ and was created by perfumers Laurent Bruyère and Dominique Ropion. As Luca Turin says in Perfumes : The A-Z Guide, it was the first “authorised clone” of Angel, working as a less confrontational and challenging version of Mugler’s flagship fragrance for those people that couldn’t quite handle all of Angel’s angular volumes. Essentially, the fragrance takes the DNA of Angel, retaining its fruity and gourmand facets in a lighter way, but dialling right down on the butch patchouli that makes Angel so, well, Angel! The result is a delightfully bright and cheerful version of Angel that definitely feels like her spawn, but is different enough to craft its own niche. Just as Mugler describes, Innocent is a mischievous and flirtatious take on a legend.