In the hit song ‘Who Do You Think you Are?’, the wise prophet, Gerri Halliwell, once said “giving is good, as long as you’re getting”, and whilst this may not be entirely true, as it is always lovely to give gifts too (Christmas is all about giving, apparently), it would be a lie to say that receiving presents isn’t pretty awesome. In fact, I’m happy to admit that I’m a bit of a monster at Christmas and have been known to supply lists to my family, of things I would, much to their dismay, even though I have eased off over the last few years, in a vain attempt to be less of a brat. But still, one must think of themselves every now and then and it doesn’t hurt to have a strong idea of what it is that you want in life.
Anyway, I digress. Everyone is doing gift guides at the moment and I find them difficult because there is just so much out there to choose, and so many people to choose for, that putting together a comprehensive selection of what to buy for whom, is pretty much mind boggling for me. So, in lieu of an actual gift guide, and seeing as my favourite subject is myself (I kid, of course, kinda…), I present to you my personal wish list of fragrant treats for Christmas. Perhaps this will serve as inspiration for gifts you’re buying, or maybe it’ll just be an insight into just how much of a demanding little sod I am. Either way, I hope you enjoy my joyful gathering of scented gifts.
It’s impossible to look at TOY, the latest fragrance from Italian fashion brand, Moschino and not smile. I mean, the perfume is packaged inside a cuddly little teddy bear, so one’s initial encounter with the fragrance will usually involve the utterance of noises such as “aww” and “squee” and cries of “OH. MY. GOD. IT’S. SO. BLOOMING. CUTE” and “IT’SSOFLUFFYI’MGONNA’DIE”. It is after all, incredibly cute and that gorgeous little face is adorably cheeky, and impossible to resist.
TOY is the brainchild of Moschino’s Creative Director, Jeremy Scott, who has worked with the likes or Rihanna, Katy Perry, Björk, Madonna, Miley Cyrus and Lady Gaga, just to name a small sample of the upper echelon of pop divas that he has collaborated with. The scent is being positioned by the brand as a “revolutionary product launch” that offers “a completely innovative way to package, show and sell fragrance”, posing the question whether this bear is a perfume or a toy. It also serves as a nice nod back to Moschino’s founder, Franco Moschino, who famously used stuffed animals on garments in his 1988 Fall-Winter collection.
Created by perfumer Alexandra Kosinski (Etat Libre d’Orange Cologne), TOY displays woody, floral and citrus notes that are intended to be evocative of the bear’s forest home. Whether TOY is exactly that, a toy, or a perfume, or a teddy bear, or all of the above depends on how you approach it. What cannot be denied however, is that this is an attention-grabbing launch that breathes new life into the world of Moschino parfums, and an incredibly cute one at that.
“From the depths of the wild, stuffed animal kingdom comes TOY, Moschino’s latest fragrance. Conceived by Moschino Creative Director Jeremy Scott, TOY smashes every fragrance preconception to bits, boldly redrawing its form, function and fabulousness.”