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Well that was the year that was! 2017 is finally drawing to a close and I think it would be fair to say that it has been a year unlike any other. Perfume-wise, it has been once again, an incredibly busy year, more so than any other in fact, with a big cohort of mainstream brands launching new pillar fragrances this year – the likes of MUGLER, GUERLAIN, CHANEL (all capitalised for some reason) and Hermès, just to name a few. There have been flankers, celebrity scents, and ridiculous bottles aplenty, making for an interesting and fragrant year.

Seeing as the blog had a total makeover in 2017, this year I’ve decided to rejig The Candies a little bit too. Normally I would pick my best feminine, masculine and unisex fragrances from the mainstream and niche arms of the industry however, year-on-year I have found it harder to fit my favourites into these categories. The problem being that nowadays, the gender lines have blurred considerably within the realms of perfume, especially in niche. Also, I’ve said many times that a fragrance has no gender so it seems silly to categorise my awards as such . So this year I’ve simply picked ten fragrances – five mainstream and five niche, that each take the title of the best perfumes of the year, presented in no particular order.

In terms of other changes, there’s now a ‘Top Candy’ which goes to my favourite perfume of the year (it will be a most coveted award, I am sure), and ‘Best Body Product’ has been replaced with ‘Candy Crush of the Year’ to reflect my Candy Crush posts that celebrate my fragrant obsessions throughout the year. Oh and there’s now a ‘House of the Year’ award which goes to my favourite perfume house of the year. That about covers it, so shall we get started then? Yes, let’s! A drumroll please…

Engaging with MAAI @ Bloom Perfumery
Engaging with MAAI @ Bloom Perfumery

I interrupt our usual programming of new perfume reviews for something that isn’t entirely brand new – MAAI by Bogue Profumo. I actually received my sample of MAAI quite a while ago. It was generously sent to me by a very lovely perfumista (she knows who she is) and with so many things, it got caught up in my sample pile and didn’t receive too much attention. You know how it is, fellow fragrance nerds, there’s simply so much out there to smell that not everything can receive the attention it deserves. Anyhoo, a few weeks back I was prepping my review for Papillon Artisan Perfumes’ marvellous Salome, and very much felt in the mood for modern fragrances with a classic or vintage feel. MAAI immediately sprung to mind and here we are…

MAAI comes from the Italian niche house, Bogue Profumo, ‘bogue’ being French slang for ‘bug’, as in a computer virus. Founded by perfumer Antonio Gardoni, Bogue offers “neo-classic perfumery through experiments: through infusing resins, woods, roots and metals in alcohol” and MAAI (which is named after the Japanese martial arts term that describes the distance between two opponents, translating as ‘interval’) is his boldest work. In a fortuitous coincidence of events that aligned rather nicely with my rediscovery of my sample of MAAI, I recently found myself at Bloom Perfumery, Covent Garden experiencing Gardoni unveil the hidden secrets of fragrance. The experience was rather enlightening.

Believe me when I say that Gardoni is an incredibly affable and creative individual who approaches perfumery from a completely different angle to most. His approach seems entirely experimental, right from the way that he infused the alcohol used in MAAI with resins, incense and juniper, to the intense multi-aldehyde accord he created for the fragrance, the results seem to come together in a completely organic manner. I admire his spirit and enthusiasm, and the fruits of his olfactory projects, as evidenced in MAAI and his other fragrance ‘O/E’, are really quite something!