There has been a revival at the house of Gucci. For the first time in a long time (since Tom Ford was at the helm, in fact) the olfactory style of the house is in tune its visual aesthetic. Of course, the fashion has evolved tremendously since then and the bohemian, vintage chic that Creative Director Alesandro Michele has brought to the house has made Gucci THE fashion brand everybody wants. Michele clearly gets perfume, having worked with Master Perfumer Alberto Morillas to create intriguing, on-brand creations such as Gucci Bloom, Gucci Guilty Absolute and now, Memoire d’une Odeur, completely overhauling the way Gucci presents perfume. I for one, am here for it.
Memoire d’une Odeur explores the intrinsic link between memory and scent. For Michele, the scent memory he wished to recreate was that of Roman Chamomile, which takes centre stage in what Gucci are positioning as a “mineral aromatic”. This fragrance, they say, is universal – it’s for everyone regardless of gender or age – and that, my friends, is exactly how every fragrance should be. Memoire d’une Odeur is an unusual, unfamiliar fragrance that conjurs a specific memory for Michele and creates a new one for those who experience it.
In a break from tradition, I’m going to start this review by revealing my thoughts on the scent in question right at the very start, instead of making you wait until the end. So without further ado I must inform you that Gucci Guilty Absolute Pour Homme is absolutely terrific and you need to drag your butts to the nearest department store to sniff it pronto. It is just the type of masculine fragrance the mainstream needs and with so much dreck out there, it really stands out. So yes, Gucci Guilty Absolute is superb and you owe it to yourself to give it a go.
Gucci Guilty Absolute was created by Perfumer Alberto Morillas (CK One, Mugler Cologne and the Mizensir collection ) in conjunction with Gucci’s Creative Director Alessandro Michele. It was created to have a special structure that does not change with develop and instead stays the same throughout. So is what you sniff what you get with Gucci Guilty Absolute or is it something else altogether? Whatever it is, it’s bloody fantastic and the mainstream masculine arena will have a tough job knocking this one from the top spot this year. Bring it on!
As a die hard perfume nerd it is often too easy for one to focus on all that is good in the world of perfumery. That may sound like it goes without saying but what I mean specifically is that one can fall in to the trap of only celebrating that which is considered to be the finest examples of the art we adore so much. Of course this is no bad thing in itself, quality, artistry, and beauty must be celebrated, however when doing so it is far too easy for one to overlook those perfumes that are, shall we say ‘a little rough around the edges’. The ugly ducklings if you will.
Personally, I adore an ugly duckling. Yes I also adore my Amouages, exclusive Guerlains and Maison Francis Kurkdjian scents but my guilty pleasures cannot be ignored. To my nose there is nothing more pleasing than a brash, cheap and trashy fragrance. That said, there is a fine line between the fun & trashy and the downright vulgar, in the context of celebrity it’s the difference between Lady Gaga (good vulgar) and Paris Hilton (bad, just bad).
If you’re looking for that fun, fancy-free, brazen and downright ridiculous over-the-top cheap scent then look no further than this guide, because I adore cheap trash and nothing pleases me more than sharing my favourite examples of tacky fragrant vulgarity with you.
I have decided that due to the overwhelming number of abysmal celebuscent (celebrity perfume) launches the celebrities of this world simply cannot be trusted with their scent choices. So, as a remedy to their poor choices, and to avoid having to reach for the smelling salts to revive myself from bad-celebuscent-induced hysteria, I have chosen to start the Scent a Celebrity Series.
So far I have picked scents for everyone’s favourite Puppet/Marionette hybrids – The Muppets – and the love-her-or-hate-her Icelandic songstress Björk. Today I’m going to be picking scents for a relatively new kid on the block and another love-her-or-hate-her celebrity, but this one is likely to ruffle a few more feathers than Björk, even when she is donning her infamous swan dress. Ladies and gentleman I introduce you to Miss Nicki Minaj.
Nicki Minaj is not your typical bubblegum-pop-princess, she is a foul-mouthed, schizophonic rap-Barbie with a penchant for unusual vocal tricks and hyper-fast rhymes. She has successfully crossed the divide between pop & rap, and although her many alter egos and sonic styles can, at times, sound cluttered (and like they are in need of some serious editing) she is redefining the way two of the biggest music genres combine whilst being utterly fabulous at the same time.
Sometimes I just want to smell like a hooker. I accept that this may be somewhat of a sensational overstatement, but what I really mean is that when it comes to perfume, despite loving the classics, the symphonic florals and the exotic orientals, what I really love is the trashy, brash and over the top.
Sometimes it’s great to wear something that is loud, proud and ultra girly, I also find that these ultra-trashy scents work really well on a man, I have no fear of smelling ‘cheap’.
If you want cheap and trashy you cannot go wrong with Rush by Gucci.