It’s a strange paradox that the king of non-mainstream perfumery’s most divisive fragrances are those that are the least unusual – the L’Eau series. This is evidenced by the fact that there was practically a public outcry when Lutens launched his first ‘eau’. Die hard perfume nuts were found weeping in the street, bell jars were burned and bottles upon bottles of Ambre Sultan were smashed in moments of despair.
OK, I accept that I may have dramatised the situation a bit there but the truth is that many were disheartened that Serge Lutens, the man behind so many of perfumery’s modern greats, was going against his own grain by releasing anti-perfumes that were evocative of cold water and clean linen as opposed to life’s darker and more dangerous aspects. But people need worry not, both perfumes in the collection so far (L’Eau and L’Eau Froide) have turned out to be pretty decent, acting as a welcome change from Lutens’ usual oeuvre and showing how clean fragrances really should be done.
The latest perfume to be added to the L’Eau collection is ‘Laine de Verre‘. Taking its name from everyone’s favourite mode of loft installation – fibreglass – this new L’Eau penned by perfumer Christopher Sheldrake is as unusual as it is fresh and relaxed. Serge Lutens, in his usually riddle-filled way, states that the perfume is inspired by “complementary opposites” , elaborating further that the conflict is himself and the masculine and feminine. With that in mind, it’ll be no surprise that Lain de Verre is a genderless, inhuman fragrance that piques interest.
“With Laine de Verre, it is the metal which, physically, takes shape within its fragrance…” 
Last week, after six weeks of painful but also enjoyable unemployment, I started a brand new, and very exciting job (hence the lack of posts). Now like any sane fume-nerd my initial though on gaining new employment was “what perfume am I going to wear on my first day?!” That’s right, not “will I like the job?” or even “what shall I wear”, it was, as it always is, all about the perfume.
So why not just where whatever I fancy on day one? Well the thing is, when entering a new environment it is important for one to ease people in gently, it does not pay to projectile vomit ones personality in people’s general direction. I have found that it’s always best to go for something relatively low key that is still perfume-y enough to let people know that you mean business, and what do you know a few days before my first day just the thing landed on my doorstep – Aqua Universalis by Maison Francis Kurkdjian.
If you’re not familiar with the idea behind über talented perfumer Francis Kurkdjian’s solo project then you should get to familiarising yourself pretty quick because you’re missing out. The house provides an ‘all for one’ fragrant shopping experience with fragrances for the morning and evening, and wonderful scented things for the body (leather bracelets et al) and the home (candles, incense papers, laundry detergents and scented bubbles). With his ‘Maison’ Kurkdjian is selling a completely scented lifestyle like no other.
Aqua Universalis is Kurkdjian’s take on the much maligned genre of laundry clean fragrances. Made to fulfil the average consumer’s desire to feel clean and shower fresh, a style of fragrance that very often ends up producing cocktails of vile, strong musks and calone that sends fumenerds heading for the hills. Aqua Universalis is not one of these fragrances, it is an intelligent and natural take on ‘clean’ that most importantly still smells like a perfume.
In 2010 the king of dark, brooding orientals and baroque florals, Serge Lutens, decided to launch an ‘anti-perfume’, a perfume that was designed to give you “a lasting sensation of wearing a ‘clean’ scent” . Cue a huge outcry from the perfume community and hardcore Lutens fanboys (and girls); “He’s doing WHAT?! A clean scent?! Looks like Uncle Serge has finally lost it” they said.
Aristotle said “There is no great genius without a mixture of madness” and It is clear to me that Uncle Serge hasn’t lost it, instead it seems that he has quite the sense of humour. I can just see him sat in his office above his flagship boutique in the Palais Royal, chuckling away at the thought of the die-hard Lutenites trying L’Eau for the very first time. In my head he utters Miranda Hart’s catchphrase “such fun” as he tries to stifle his giggles.
This year Lutens has decided to take the joke that little bit further with the addition of L’Eau Froide, and as the name suggests, this time the water he is playing around with is is cold. Where L’Eau is described as a new kind of clean, L’Eau Froide is “Some fresh air in the rusty old water pipes.”  I told you he had a sense of humour! L’Eau was an essay in cleanliness and purity but L’Eau Froide is an essay in austerity and is just as gothic and Lutensien as you would hope it to be.