In 2010 the king of dark, brooding orientals and baroque florals, Serge Lutens, decided to launch an ‘anti-perfume’, a perfume that was designed to give you “a lasting sensation of wearing a ‘clean’ scent” . Cue a huge outcry from the perfume community and hardcore Lutens fanboys (and girls); “He’s doing WHAT?! A clean scent?! Looks like Uncle Serge has finally lost it” they said.
Aristotle said “There is no great genius without a mixture of madness” and It is clear to me that Uncle Serge hasn’t lost it, instead it seems that he has quite the sense of humour. I can just see him sat in his office above his flagship boutique in the Palais Royal, chuckling away at the thought of the die-hard Lutenites trying L’Eau for the very first time. In my head he utters Miranda Hart’s catchphrase “such fun” as he tries to stifle his giggles.
This year Lutens has decided to take the joke that little bit further with the addition of L’Eau Froide, and as the name suggests, this time the water he is playing around with is is cold. Where L’Eau is described as a new kind of clean, L’Eau Froide is “Some fresh air in the rusty old water pipes.”  I told you he had a sense of humour! L’Eau was an essay in cleanliness and purity but L’Eau Froide is an essay in austerity and is just as gothic and Lutensien as you would hope it to be.
Aldehydes, Citrus, Magnolia, White Mint, Clary Sage, Ozonic Notes and Musk 
How Does it Smell?
L’Eau is a case of “It does exactly what it says on the tin” perfumery. It is a light, airy laundry musk with a surprising degree of tenacity and presence. It opens with a huge slug of aldehydes, but rather than shimmering or sparking as aldehydes so often do, instead they emanate a blinding white light akin to the gleam achieved when white cotton sheets drying in the sun catch the midday light.
A few drops of lemon are used in an almost undetectable way, their purpose is simply to emphasis the overall sense of ‘clean’. What I find most pleasing about L’Eau is the wonderfully creamy white floral accord set smack bang in the heart. I’m a sucker for a wonderfully creamy white floral accord and in L’Eau it is reminiscent of the snowy flowers of the beautiful gem that is Estée Lauder’s Pleasures.
As you would expect, the majority of the cleanliness in L’Eau comes from a great big, stonking white musk. White musk has a tendency to smell cheap and caustic at high volume, but in L’Eau all of the kinks and rough edges to the musk have been painstakingly worked out until it is beautifully smooth and well rounded. Despite having been smoothed out the musk never feels over-worked and the fact that, after an hour or so, it is all that remains on the skin doesn’t bother you for one minute.
L’Eau is an anti-perfume in two ways, firstly; it is a perfume designed for those who don’t want to wear perfume and just want to smell fresh and clean, secondly; it is the antithesis of all that is ‘Serge Lutens’, but it’s still of incredibly high quality and it wipes the floor with the many harsh and abrasive ‘clean’ perfumes that flood the market. Try this if you want to smell clean AND luxurious.
Somalia Incense, Marine Notes, Musks, Mint and Vetiver 
How Does it Smell?
L’Eau Froide is an unusual beast. It is clear from the outset that it is the distant cousin of L’Eau rather than an immediate relative. It takes the idea of the pure, clean quality of L’Eau down to the cold depths, where words like ‘clean’ and ‘pure’ are irrelevant.
The ice cold water that L’Eau Froide is supposed to represent is attributed to the use of incense from Somalia. The incense is, unsurprisingly, ice cold and incredibly austere, its menthol aspects are emphasised by mint and rosemary. It strikes the precise balance between menthol sweetness and a dry herbal quality that makes for a composition that is as severe as it is soft.
As L’Eau Froide develops it becomes more astringent and earthy thanks to the addition of vetiver. The dry down utilises a much softer and quieter musk than that used for L’Eau, and it doesn’t give a feeling of ‘clean’ or ‘pure’, instead it leaves the impression of something sparse, alien and cold.
L’Eau Froide is linear, unusual and very Lutensien. L’Eau, despite its high quality, does feel slightly alien within the Lutens collection, but L’Eau Froide shares that sombre quality of other Lutens perfumes such as Gris Clair and Iris Silver Mist. The startling thing about L’Eau Froide is that it isn’t evocative of cold water, instead it is evocative of a dry, arid landscape where the sky, earth and bare trees are all a pale shade of grey. It speaks of loneliness, silence and sorrow.
L’Eau and L’Eau Froide are available in 50ml and 100ml Eau de Parfum with prices ranging from £58-£85.79. They are both available through the Serge Lutens Website.
This review is based on samples of L’Eau and L’Eau Froide supplied by Serge Lutens.
All links are for information purposes only and I am not affiliated with any third parties.
 &  sergelutens.com
 &  basenotes.net
Image 1 inmyotherworld.webatu.com
Image 2 ronrobinson.com
Image 3 mparis.ru