The Candy Perfume Boy's Guide to Jasmine
The Candy Perfume Boy’s Guide to Jasmine

The Candy Perfume Boy’s ‘Guide to…‘ series is a Jasmine award winning fragrant exploration of the individual notes that make up the vast and multi-dimensional spectrum that is the world of perfume. In each episode, we take a detailed look at a particular ingredient, analysing its odour profile and the ‘must sniff’ perfumes that serve as reference examples within the genre.

The many fragrant trips in the series have seen us make stops at Planet Tuberose, Chocolate World and Lavender Moon. We’ve also taken journeys to discover the notes of Oud, Orange Blossom, Violet and Lily. Oh, and we mustn’t forget Vanilla – we’ve been there too (and it was particularly delicious, I must say). All-in-all, we’ve traversed some delectably smelly places, learning more and more about the world of perfume on the way. I for one have found it to be great fun, and I hope you, dear reader, have too.

In this instalment we take a look at one of perfumery’s most important, prominent and prolific ingredients – jasmine. This stuff is a vital building block in our perfumes and iconic fragrances such as Chanel’s Nº5 (a true legend) simply would be the same without it. So, without further ado, I have put together my selection of ‘reference’ jasmine fragrances – seven of the very best, to be precise – to help you guide yourself through the must sniffs of the jasmine world. Let’s go scent-trekking.

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The Candies 2014
The Candies 2014: The Very Best and The Very Worst Perfumes of the Year

Wow, what a whirlwind of a year 2014 was. The perfume industry has, as always, been nothing short of prolific in its output, with new brands popping up all over the place and the same big names releasing perfume upon perfume, and flanker upon flanker. It has, once again been a very busy year, and the hive of activity within the industry has meant that a great number of wonderful new olfactory treats have been unleashed on the noses of perfume lovers and consumers.

For me, this year has been one of great personal significance. In March I won my first Jasmine Award for my Guide to Violet, and shortly after in May, my best buddy and I tied the knot, only a few days before I presented an award at the Fragrance Foundation Awards. Then in August I was promoted at work, and in September my new husband and I headed off to Tokyo for the honeymoon of a lifetime. In short, it has been a fantastic year and one that will always remain truly in my heart as one of the very best.

To celebrate 2014 from a fragrant perspective, I present to you ‘The Candies 2014’. Those of you who have followed The Candies before will know that they are my annual perfume awards, celebrating the very best, and the very worst perfumes of the year (out of the 147 scents I have reviewed in 2014). Under the jump you will find the winners, losers and honourable mentions filed under neat little categories. So please, don your tux or ball down, break open the Bolly and take your seats for The Candies 2014.

[Also, please don’t forget to head on over to my dear perfume pals, Persolaise and Perfume Shrine, who are both joining me in sharing their ‘best of’ lists today.]

Joy Forever
JOY FOREVER – A Modern Type of Joy

French couturier Jean Patou launched his iconic flagship fragrance ‘JOY‘ in 1930, almost immediately after the Wall Street Crash of 1929. Patou created his signature fragrance with a view of making it an affordable luxury for those that were no longer able to shroud themselves in the couture of the day. Quite ironically however, the fragrance was known as the ‘most expensive perfume in the world’ for quite some time, due in part to its prominent use of natural jasmine which, as you will all know, doesn’t come cheap.

It seems poignant almost that the house of Patou should launch a new interpretation of JOY in 2014, whilst the world is in the midst (and hopefully at the back end of) a global financial crisis. This new version of Patou’s classic is entitled ‘JOY FOREVER‘ and is described by the house as being a “stunning floral perfume that unveils a new chapter in continuing story of JOY“. Created by perfumer Thomas Fontaine for “today’s discerning woman”, JOY FOREVER is a more translucent, radiant and vibrant take on one of perfumery’s most iconic and timeless perfumes.

“Her mother may have worn JOY for its sheer luxury but she will choose JOY FOREVER for its natural quality and scent. She lives for the moment….she lives for today!”

JOY FOREVER joins the likes of Chanel’s Nº5 Eau Première and Guerlain’s Shalimar Parfum Initial as entry level fragrances for those that aren’t quite ready to commit to the classics. Perhaps the most surprising thing about it is the fact that, whilst it doesn’t smell anywhere near as heady, intense or timeless as the original JOY, it does look back to the past, not quite as far back as 1930 mind you, but instead it looks to the aldehydic florals of the 1980s, from which it takes more than a few olfactory cues.