Each year, Jo Malone London presents us with a limited edition collection of five or so scents on a particular theme. In the past we’ve been treated to afternoon tea with beautiful delicacies such as Grapefruit & Assam and Sweet Milk, not to mention the gorgeous London Rain collection which included the amorphous Rain & Angelica, which is one of their most unique fragrances to date. It’s always exciting to see what the brand will do next and where the eccentrically British streak will take them. This time their quirky sensibility sees them walking children in nature, specifically in their very own herb garden.
The Herb Garden collection consists of five fragrances, each of which pairs two notes found within your typical British garden, all served in the traditionally eccentric style of the house. Each scent was created by the perfumer Anne Flipo (L’Artisan Perfumer’s La Chasse Aux Papillons and Chloé Love Story) in her first collaboration with Jo Malone London. Each fragrance is billed as presenting freshness with a distinct personality, evoking the wildness of the herb garden. On a side note, completely irrelevant to the scents, can we just give a big bravo and round of applause to Jo Malone London for utilising the ever so fabulous older model in the campaign image above? More of this please, perfume industry! Anyway, back to the scents themselves…
“A day in the herb garden. A quirky tapestry of fragrant foliage, entwined with flowers and fruit. Satisfying stems of fresh English lavender. Overflowing pots of spicy nasturtium and leafy clover. Lemon thyme crushed in soil-covered hands. And cool earth encasing ripening carrots and fennel. The aromatic artistry of herbs; verdant, crisp, juicy and sweet. A captivating and delectable collection.”
– Jo Malone London