Jo Malone London have announced that “model, designer and fashion ambassador”, Poppy Delevingne has been chosen as the brand’s first ‘Jo Malone London Girl’. During her residencey, Delevingne will represent Jo Malone London’s spirit of “sophistication, originality, wit and hospitality” on a global scale, in addition to curating and hosting a “series of special events – both grand and cosy”, and offering her “expertise and dynamism to a spectrum of projects over the next year”. On her appointment, Delevingne says:
“I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender. My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much.”
– Poppy Delevingne, Jo Malone London Girl
“Poppy is such a dedicated, vivacious character, with huge international appeal. As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment. Poppy’s personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does”
Global General Manager, Jo Malone London
Images and quotes via Press Release.