Candy Crush is where I write about scent-related things that I’m currently obsessed with.
This week my Candy Crush is a celebratory limited edition from Editions de Parfums Frederic Malle. Before we get to that, let’s talk about the brand for a second. Celebrating 20 years this year, Editions de Parfums Frederic Malle is perhaps the most important and game-changing perfume brand to launch this side of the millennium. From its launch in 200, Malle brought a unique point of view to the industry and a revolutionary approach that put both the perfume, and the perfumer at the very centre of everything. Malle set the tone and standard for all other niche brands that followed.
It was a breath of fresh air, or maybe fresh perfume.
When I first started getting in to perfume I, like many others, spent a decent amount of time lurking the Basenotes forums and learning that there is just so much more perfume out there than one would think. During my months of discovery I came across the word ‘niche’ for the very first time and back then my understanding was that ‘niche’ described ‘special’ and ‘artisanal’ perfume – descriptions that may not be applicable today.
My first experience with niche perfume was with CREED, a brand that has many fans and many detractors, and it was a decant of Silver Mountain Water that opened my eyes to the startling fact that perfume could smell unusual. Whatever your opinion is of the CREED dynasty it is hard to deny that they have made a number of rather decent perfumes – Silver Mountain Water being one and Green Irish Tweed, Millesime Imperial and Virgin Island Water being others – and whilst I may have not paid the brand much mind over the last few years I cannot deny that they have a knack for creating classic and elegant perfumes.
CREED’s latest offering is Millesime 1849, a perfume that has been launched to commemorate the birth date of London’s premiere shopping destination Harrods – a place that is as much as tourist attraction as it is a department store. Millesime 1849 aims to capture the spirit of one of London’s most famous addresses and the “imperial epoch which inspires its name, as well as the glorious reign of Victoria”.