“Let it Rock!”
Throughout the majority of my perfume journey I have been under the impression that it’s all about the juice with my mantra very much being; ‘nothing else matters except the smell’. But I’m no longer sure that this is entirely true, after all a perfume is a concept, and the best perfumes are the ones where the smell, bottle, name and concept are harmonious with each other. One thing that I have recently discovered is that a bad name can really take away from my overall enjoyment of a perfume. I can hide a crap bottle and I don’t necessarily have to tell people the inspiration behind the perfume I’m wearing, but if the name is bad then things can go sour rapidly.
Take Shalimar for example, could Guerlain have picked a more beautiful and fitting name? Or what about Gorilla Perfume’s ‘Breath of God’? Or on the flip-side, think of Thierry Mugler’s Womanity, the hideous name (sorry Thierry) honestly does make me hesitate from picking up my bottle at times. A bad name can ruin things, just as a good name can be the cherry on top that makes for perfection.
One brand who can always be counted on for an interesting name is Etat Libre d’Orange – they’ve got it all, from Fat Electricians to Magnificent Secretions and Hotel Whores. I think these names are fabulous but I can understand why they might rub some people up the wrong way, they are after all quite risqué. But name-wise Etat Libre d’Orange are at their best when they aren’t trying to be controversial (‘Jasmin et Cigarette’ anyone?) and none have been bestowed with a more perfect name than their latest release – ‘Malaise of the 1970s’.
Malaise of the 1970s may be the latest perfume from the Orange Free State but it is in fact a repackaged version of 2010’s Sex Pistols fragrance created in collaboration with Sephora. Etat Libre d’Orange describe Malaise of the 1970s as being “Inspired by a wealth of seventies pop culture references, from Star Wars to The Stranglers, Malaise of the 1970s captures the resistant and tumultuous spirit of the times. A metallic juice that resonates like the twang of a guitar string, its sharpness reminiscent of safety pins fastened to tartan. A distillation of rebellion, music and raw emotion.”