Well that was the year that was! 2017 is finally drawing to a close and I think it would be fair to say that it has been a year unlike any other. Perfume-wise, it has been once again, an incredibly busy year, more so than any other in fact, with a big cohort of mainstream brands launching new pillar fragrances this year – the likes of MUGLER, GUERLAIN, CHANEL (all capitalised for some reason) and Hermès, just to name a few. There have been flankers, celebrity scents, and ridiculous bottles aplenty, making for an interesting and fragrant year.
Seeing as the blog had a total makeover in 2017, this year I’ve decided to rejig The Candies a little bit too. Normally I would pick my best feminine, masculine and unisex fragrances from the mainstream and niche arms of the industry however, year-on-year I have found it harder to fit my favourites into these categories. The problem being that nowadays, the gender lines have blurred considerably within the realms of perfume, especially in niche. Also, I’ve said many times that a fragrance has no gender so it seems silly to categorise my awards as such . So this year I’ve simply picked ten fragrances – five mainstream and five niche, that each take the title of the best perfumes of the year, presented in no particular order.
In terms of other changes, there’s now a ‘Top Candy’ which goes to my favourite perfume of the year (it will be a most coveted award, I am sure), and ‘Best Body Product’ has been replaced with ‘Candy Crush of the Year’ to reflect my Candy Crush posts that celebrate my fragrant obsessions throughout the year. Oh and there’s now a ‘House of the Year’ award which goes to my favourite perfume house of the year. That about covers it, so shall we get started then? Yes, let’s! A drumroll please…
Love it or hate it, it’s impossible to ignore Mon Guerlain and unless you’ve been hiding under a (rather fragrant) rock for the last month or so, it’s incredibly unlikely that you’ll have not seen or sniffed it. This is a Guerlain launch unlike no other – it is literally everywhere and the brand has gone balls to the wall (for want of a better phrase) in terms of promotion. Not only have they chosen Oscar-winning actress, director and human rights campaigner Angelina Jolie as the Mon Guerlain muse (an excellent choice IMHO), they’ve also worked with director Terrence Malick on the accompanying film. Not to mention the huge push in terms of press that the launch has had, which overshadows any other offering from Guerlain in the past. It really is a huge launch.
This post isn’t going to be a review of Mon Guerlain. I’ve already put together my thoughts on the scent, in isolation from its concepts and history for my Escentual column, and you can read those thoughts here. I stand by the fact that I really like how it smells. To me, Mon Guerlain is a novel take on lavender, one that amps up the material’s natural burned sugar notes and folds it into delicious butter candy and musk. It really is lovely, commercial yes, but undeniably lovely and made with top notch materials too. It’s also very Guerlain as well, especially seeing as the house is well know for being the utter dons at making gourmand treats for the nose. Mon Guerlain is no exception and it smells great.
So if this post isn’t a review, what is it? Well, Mon Guerlain is such a huge launch and such a game changer for Guerlain, I wanted to explore the commercial context in which it has arrived and what it may mean for Guerlain going forward. From a house that brought us Jicky, Shalimar, Mitsouko, L’Heure Bleue, Vol de Nuit and Chamade (I really could go on and on, and on) with little fanfare, Mon Guerlain says that Guerlain has finally arrived to play with the big guns like Chanel and Dior. And guess what? They mean business.
Today is the day! Guerlain’s hotly anticipated new feminine fragrance launches and it’s a a big one! Mon Guerlain is the brand’s first feminine pillar since La Petite Robe Noire in 2012 and Guerlain are pulling out all of the stops, placing their new scent in a sprayable version of their famous quadrille bottle for the very first time. Oh and they’ve recruited none other than Hollywood actress, director and UN special-envoy Angelina Jolie (who is donating her fee to charity, I should add) as the face of their brand new fragrance: Mon Guerlain.