Tom Ford has a thing for oud. He is reputed to have been the first person to popularise and bring the ingredient (albeit a decent synthetic rather than real thing) to mainstream perfumery with Yves Saint Laurent’s impressive M7 in 2002. Since then he has remained relatively active on the oud front, releasing the equally impressive Oud Wood (a robustly woody oud for western tastes) as part of his initial onslaught of Private Blends way back in 2007.
Cut to 2013 and Mr Ford is once again throwing his hat into the somewhat overcrowded oud ring with The Private Blend Oud Collection. The collection sees the repackaging of Tom Ford’s immensely popular Oud Wood in addition to the release of two brand new fragrances, each displaying a unique and entirely TomFordian take on the most intensely addictive (and definitely over exposed) of aromas.
“I have wanted to revisit oud for years; it is one of the most endlessly fascinating ingredients in a perfumer’s palette. For this collection, I explored how oud could intertwine with other precious ingredients from the rich and storied culture and artisanal traditions of the Middle East”
– Tom Ford
The two new perfumes are Tobacco Oud and Oud Fleur. The former is inspired by Dokha, “a blend of herbs, flowers and spice-laden tobacco that was smoked in secret five centuries ago during a ban on smoking” and is suitably tobacco-filled. Oud Fleur is somewhat more difficult to pin down, and presents a slightly more individual take on the note. Between the two of them however, these two new fragrances show that when it comes to oud, Tom Ford is a significant cut above the rest.
There is a song on Jay-Z’s latest album entitled ‘Tom Ford’, and in said song Mr Z raps the line; “I don’t pop molly, I rock Tom Ford.” Well much like our good friend Jay-Z, I too am not one for recreational drug use and also have somewhat of a penchant for the offerings of American fashion designer Tom Ford – who knew we’d have so much in common?
Unfortunately that is where the common ground ends and unlike Jay-Z I do not have the adequate finances to rock any Tom Ford clothing (oh but how I wish I did), however my budget can certainly stretch to the designer’s olfactory offerings and like many others I have found there to be a number of sniff-worthy perfumes residing within the Tom Ford corner of the department store.
Mr Ford is relatively active on the olfactory front with two lines of perfume to choose from – the widely available and reasonably priced ‘Signature Collection’, which contains the likes of Black Orchid, Violet Blonde, Sahara Noir, Grey Vetiver and Noir; and the more exclusive and definitely pricier ‘Private Blends.’ Personally, I have found more love for the perfumes in the Signature Collection (much to the relief of my partner and bank balance), however the Private Blend certainly has more than its fair share of gems, which leads me nicely onto Tom Ford’s latest collection – ‘Atelier d’Orient.’
The Atelier d’Orient Collection is inspired by; “the sublime beauty, enigmatic sensuality and exquisite luxury of Asia” and each of the four fragrances within the collection are reported to contain; “ingredients that have treasured prestige in the Orient.” Speaking of the collection, Tom Ford states that each fragrance captures a distinct mood – “captivating romance, colonial elegance, luxurious exoticism and rich mysterious sensuality” – with each serving as a perfect representation of the bold Tom Ford aesthetic.