How is it the end of 2015 already? Seriously, I feel like things were only getting started! Anyway, seeing as it is very nearly the end of the year it can only mean one thing: The Candies! That’s right, it’s now time to take a look back at 2015 to identify the good, the bad and the downright ugly perfumes of the year. As always, it has been an active year for the industry and we’ve seen some great stuff. We’ve also seen some pretty dreadful stuff as well. It will make for exciting reading, I’m sure,
This year, I’ve done a bit of tinkering around with the awards we have on offer. Most have stayed the same however, we have said goodbye to the Best Celebuscent Award because really, celebrity fragrances appear to be on the out and I honestly don’t think I’ve even reviewed one this year. We’ve also said goodbye to the Best Advertising Campaign Award which has now been replaced with the Best Top-Down Design Award, an accolade that celebrates those perfumes that get the juice, bottle and advertising spot on. Finally, I’ve also added a new award this year for Best New House, which aims to highlight the best new fragrance brand launched within the year. Other than that all is the same.
So without further ado, ladies and gentleman of the perfume loving community, please take your seats, adjust your undergarments and fix your weaves as we are about to commence The Candies 2015. We require silence within the auditorium, selfies are banned and everyone must be suitably perfumed. Them’s the rules. There will be snark, there will be gushing sentimentality and there will be more hyperbole than you can shake a stick at, so gird your loins, dear readers, and get ready for the alternative perfume awards!
Also, please be sure to head on over to Persolaise’s blog to check out his round-up of perfume in 2015.
Criticise Paco Rabanne all you want, but you can never say that they don’t have a knack for tapping into the zeitgeist. Their fragrance launches are a perfect example of how marketing drives the success of a modern perfume, with irresistible packaging and expensive advertising campaigns drawing the consumer in. Take 1 Million for instance – a perfectly decent woody amber fragrance that most likely wouldn’t have had the phenomenal success it has if it weren’t packaged inside a faux piece of gold bullion and marketed with a club-culture inspired ad that tapped into the image and money-obsessed nature of modern youth. They are anything, if not clever.
Their latest launch for women, ‘Olympēa‘, which arrives as the feminine counterpart to 2013’s Invictus, comes with all of the trappings of a typical Paco Rabanne launch right from the show-stopping bottle shaped like a laurel crown to the high-budget visuals, but the scent itself appears to have a bit more depth than one would usually expect. Created by perfumers Anne Flipo, Dominique Ropion and Loc Dong, Olympēa is described as the “fragrance of a modern day goddess” and a “statuesque idol of conquest and victory”. That is quite the description, I must say, and in truth, the fragrance is more intimate and cuddly than the concept would lead one to expect, but that’s not to say that Olympēa is without interest, in fact, it’s really quite intriguing.
“The fragrance of a modern day goddess, Paco Rabanne Olympea Eau de Parfum makes a statement of strength, power and seduction. Between myth and reality is where you’ll find Olympēa, a statuesque idol of conquest and victory. Her fragrance is just as commanding as she is, featuring a legend-inspiring salted vanilla accord that elevates her above the clouds.”
– Paco Rabanne