If I were to pose most perfume-addicts the question; “are you in the mood for oud?” the response would likely be a resounding ‘no’, with a good few exasperated sighs and possibly one or two slaps to the face for good measure. The simple fact is that oud, the noble rot from the Aquilaria tree, is over exposed in the world of perfume and one cannot step into their local fragrance hall without being bombarded by “THE LATEST OUD FRAGRANCE FROM XXX” or “LOOK, WE’VE MADE A PERFUME AND IT HAS OUD IN IT, ACTUAL OUD (KINDA, NOT REALLY)!”.
But I refuse to be disheartened by the oud trend, because that’s exactly what it is – a trend, and we all know that trends are transient in nature, meaning that it’ll all be over before we know it. In reality this trend is far from being all bad, after all there are some great oud-based scents out there (check out my Guide to Oud), with perhaps the best in most recent years being Maison Francis Kurkdjian’s incandescent OUD.
“The creation of the OUD mood collection is a tribute to the type of perfume that makes you feel as if you are wrapped in a rare, delicate material, one that is in perfect harmony with a warm, gentle, refined state of mind.”
Following on from the success of last year’s incandescent OUD, Francis Kurkdjian has added not one, but three new oud fragrances to his Maison. Named ‘OUD Mood’ this collection takes inspiration from the soft feel of fabric, namely; Silk, Velvet and Cashmere. Each one offering a brand new and interesting texture of oud and serving as a wave of refreshment for tired, bored and frankly cranky perfume lovers.