Love it or loathe it, the power of instagram cannot be denied. The platform has become a massive force in setting the trends of what we do and buy. Sure, there is lots of fakery and over-polished world views, and don’t get me started on the influencer culture, but what I admire about instagram is that it has become a really fantastic way to communicate fragrance.
Translating fragrance into a visual medium can be really effective and can take something so intangible and make it real. Some fragrance brands are really adept at getting the spirit of their scents (not to mention their brand) across, creating entirely unique visuals that are fun and exciting. Here are five fragrance brands that I think are killing it on instagram right now.
This review has to start with a big fat disclaimer. I am good friends with Liz Moores, the founder and perfumer behind Papillon Artisan Perfumes and I was involved in creating the promotional shots for the fragrance we are talking about today. For that reason one could say that this is not an entirely unbiased review and it probably isn’t. But please note that if Dryad wasn’t my cup of tea, or of interest, I would simply have not written about it. Luckily for all of us scent lovers, it’s quite lovely.
So please approach this as a quick review of a perfume I’ve become very familiar over the last few months and one that I could never approach from an objective standpoint because I have spent so much time with it, trying to understand and visualise its character.
If you’ve been following Liz on social media you’ll know that she’s based in the New Forest, literally right in the forest itself. She is surrounded by nature and the perfumes she creates absorb her environment, providing inspiration. For Dryad, her latest fragrance, the forest is Liz’s muse. Liz’s daughter, Jasmine has written a beautiful poem inspired by Dryad, and it’s the following few lines that sum the perfume up for me and led to the inspiration for Dryad’s visual adventure:
“My body is swelling with the oak’s root and seed
Our veins and our vines weave together with ease,
And as your chatter dispels at the shake of our leaves,
You set your ear to our chest, to hear the whisper of trees.
We rise not in your throat, nor your mouth, nor your teeth.
But we streak coloured streams set to dazzle.”
Fume Chat Episode 08: The Serge Lutens Battle of the Bottles
We’re back with another Battle of the Bottles and this time we’re battling one of the greats: Serge Lutens. Uncle Serge, as he is often affectionally referred to, is a pioneer of the niche fragrance industry and boasts a range of perfumes that can only be described as phenomenal, which certainly made picking our scented weapons for this battle rather tricky.
Luckily for us, we’re joined by the wonderful Perfumer Liz Moores of Papillon Artisan Perfumes to help us navigate the exotic and beautiful world of Serge Lutens as our guest judge. What ensues is a wonderful discussion of dastardly florals, butt cracks, fragrant fireworks and animal poop. Yup, it’s a good one.
Spritz Me, Kiss Me! – Five Lipstick-esque Fragrances
This post is inspired by Chanel’s Misia, a fragrance named after Misia Sert, the godmother of the Ballets Russes and Coco Chanel’s greatest friend. Smelling Misia properly for the first time over the weekend I was struck by how cosmetic it was, in the sense that it was strikingly evocative of blushes, powders and lipsticks, giving the impression of a gigantic cast of impeccably made-up performers about to burst onto the stage. My mind wondered, as it does, and I got to thinking about other fragrances in the Lipstick League. So here we are with ‘Spritz Me, Kiss Me! – a roundup of five lipstick-esque fragrances.
Lipsticks and fragrances go together like bacon and eggs, it’s true. Every perfume lover will tell you their story of how the smell of their mother’s goodnight kiss was peppered by the lipstick, blush and perfume that she wore, forming a core scented memory that would last far into adulthood. Cosmetics and their distinct smells – odours of violet power, rose blush and waxy lipsticks – have permeated the world of perfume and perfumers have attempted to capture these smells in liquid form so that those precious memories of childhood can be replayed with each and every spritz. Here is my top five.
The Candies 2015: The Very Best and The Very Worst Perfumes of the Year
How is it the end of 2015 already? Seriously, I feel like things were only getting started! Anyway, seeing as it is very nearly the end of the year it can only mean one thing: The Candies! That’s right, it’s now time to take a look back at 2015 to identify the good, the bad and the downright ugly perfumes of the year. As always, it has been an active year for the industry and we’ve seen some great stuff. We’ve also seen some pretty dreadful stuff as well. It will make for exciting reading, I’m sure,
This year, I’ve done a bit of tinkering around with the awards we have on offer. Most have stayed the same however, we have said goodbye to the Best Celebuscent Award because really, celebrity fragrances appear to be on the out and I honestly don’t think I’ve even reviewed one this year. We’ve also said goodbye to the Best Advertising Campaign Award which has now been replaced with the Best Top-Down Design Award, an accolade that celebrates those perfumes that get the juice, bottle and advertising spot on. Finally, I’ve also added a new award this year for Best New House, which aims to highlight the best new fragrance brand launched within the year. Other than that all is the same.
So without further ado, ladies and gentleman of the perfume loving community, please take your seats, adjust your undergarments and fix your weaves as we are about to commence The Candies 2015. We require silence within the auditorium, selfies are banned and everyone must be suitably perfumed. Them’s the rules. There will be snark, there will be gushing sentimentality and there will be more hyperbole than you can shake a stick at, so gird your loins, dear readers, and get ready for the alternative perfume awards!
Also, please be sure to head on over to Persolaise’s blog to check out his round-up of perfume in 2015.
There is no perfumery quite like Papillon Artisan Perfumes. Situated within a peaceful lodge tucked just inside the New Forest, this perfumery doesn’t march to the rapid beat of the perfume industry, choosing instead to move at its own pace. “It’s hard not to be inspired here”, says Papillon perfumer, Liz Moores, and I can see what she means. In a space surrounded by the natural beauty of expansive woodland, and a practical menagerie of animals (I counted two cats, two dogs, an owl, an assortment of snakes, a bearded dragon, a tortoise, and a horse, and I’m pretty sure I didn’t catch them all), and not to mention Liz’s very own family clan, one can see that Papillon is very much a unique outfit where fragrances are hand made as and when the inspiration comes.
Working from home, Moores is able to set her own schedule, balancing duties of motherhood with perfume-hood. But Papillon is a growing business. The brand now has four fragrances on the market (Angélique, Anubis, Salome and Tobacco Rose) which can be found at a number of points of sale across the globe, so expectant noses around the world are pointing towards the New Forest hoping for more. On a recent trip to Liz’s home studio, I asked her what he release schedule will be and she firmly says that she will only release another perfume when it’s right and won’t follow a set pattern of a scent or two per year, as is often driven by the industry. It’s admirable to see a perfumer work in such a way and it’s clear from the four fragrances within the Papillon line that this particular nose is a perfectionist who strives to create beautiful and unique fragrances without bowing to market pressure.
“The Scent a Celebrity Series is my vain attempt at picking perfumes for those who don’t know any better, yes I mean celebrities. Let’s face it, most celebrities are incapable of choosing decent clothing, boyfriends, girlfriends, movies, (insert-celebrity-mistake-here) let alone having the ability to make decisions about something as important as their scent – that’s where I come in. Never fear my dear schlebs, I will ensure that you are appropriately scented, all you need to do is listen.”
If you haven’t seen the Maysles Brother’s 1975 documentary ‘Grey Gardens’, please click the following link and come back you have educated yourself. You’re welcome. In lieu of watching the film, I shall provide a quick summary. Grey Gardens was (and still is) the name of the East Hamptons mansion once owned by the Bouvier Beales and inhabited by the mother/daughter duo that was Big Edie and Little Edie. After many years of neglect, both the Edies and the Grey Gardens estate were found to be in a dilapidated state, and in need of lots of care and attention. After a load of hoo-hah in the press and calls for their eviction, along came the Maysles brothers who spent a number of months documenting the lives of these two reclusive, yet utterly eccentric women in this strangest of settings. Grey Gardens the movie, is the result of their labours.
Grey Gardens has become a cult classic over time with Little Edie, who is easily the star of the show, remaining a fashion icon long after her death. There’s tons of memorable quotes (“he always compliments me on the way I do my corn”, anyone?) and fun moments, but the overarching feeling is one of sadness. Watching Grey Gardens, the sense of loss both Big and Little Edie feel for their past life, wealthier times when they were members of New York’s high society and not shunned shut-ins, is palpable. It’s safe to say that the longing for the glory days and the constant rumination over missed opportunities, and what could have been, is painful to watch, but the Edies have a strong sense of survival, and they get through. As Little Edie would put it, they are ‘staunch characters’. That’s ‘S-T-A-U-N-C-H’. Let’s scent them.
Perfume lovers across the world have been watching the New Forest studio of Papillon Artisan Perfumes with bated breath. Last year, Papillon launched with three fragrances; Angelique, Anubis and Tobacco Rose – three perfumes that boldly said that a scent should be beautiful and unique, rather than awash with gimmickry. Papillon Artisan Perfumes have been a refreshing addition to the world of perfume that, along with Sarah McCartney’s hugely important 4160 Tuesdays, has put independent British perfumery on the map – a fact reflected by the nomination of all three Papillon scents for Best New Independent Fragrance at this year’s Fragrance Foundation Awards. It stands to reason then, that Papillon’s latest scent ‘Salome‘, launches in a veritable cloud of fragrant excitement.
You will hear a lot of talk about Salome and her erotic, and animalistic tendencies over the coming months. “Pure filth” is what they’ll call her and perfume lovers here, there and everywhere will revel in her raunchy and primal ways. But there’s more to Salome than meets the eye, and there’s another facet that deserves praise – her golden sheen and glittering sense of movement, to be specific. Salome is a dancing diva moving methodically and mesmerisingly through the many hypnotic motions of the dance of the seven veils.
Salome takes its name from the biblical character – the daughter of Herod and the dancing woman from the New Testament. In a recent interview on The Candy Perfume Boy, Papillon Perfumer Liz Moores explained how a vintage photograph of a 1920s flapper girl was the inspiration for Salome; “I have an original vintage photograph of a 1920’s flapper girl in a state of undress; she’s positioned side on to the camera with her breasts bared and the lower half of her body only slightly covered with ostrich feathers. The woman in this photograph fascinates me; I have often wondered who she was, where she lived in the world and what her name might have been. In my head I called her Salome, a name befitting such a beautiful and daring woman of her time.” This photo, which potrays the seductive dancer partly nude informs Salome’s vintage tones and erotic escapades. This is a fragrance made in a style seldom seen in this modern, post-IFRA age, and it acts as a startling reminder that perfumes can still be richly textured, gloriously complex and absolutely, downright filthy.
“Rubbing Noses is a series, in which I, The Candy Perfume Boy, grill the most important members of the perfume industry – the perfumers. These are the brains and noses behind the perfumes we know and love, and their unrivalled insight into one of the world’s most ancient of arts is something to be treasured, enjoyed and shared.”
In chaos theory, it is said that a butterfly flapping its wings in one part of the world can cause a hurricane in another. Small actions have big repercussions and can cause a domino effect across the globe. With Papillon Artisan Perfumes, perfumer Liz Moores flapped her talented wings and created three fragrances that burst on to the scene and made a big impact on the industry. With her initial trio of scents, a small and muted launch, Liz showed the perfume industry that independent perfumers are a force to be reckoned with.
Liz is soon to be releasing her fourth perfume, the evocatively named Salome (swing by on Wesnesday for a review) and I caught up with her to discuss this new launch, her creative process and her inspirations, amongst other things. During our rubbing noses discussion we talked Flapper Girls, classic Guerlains, and most importantly, we chatted filth, lots and lots of filth. I think you’ll find Liz to be a fun, fascinating and fragrantly talented character who really brings something new and intriguing to the age-old world of perfume!
Oof, this is a big one, dear readers. I have been tentatively putting this guide together for nearly 12 months and, after lots of tantrums and rewrites, I finally feel that it is ready to share. The notable thing about rose, and the reason for my drama, is the fact that it’s such a wide genre, with so many different interpretations and styles of just the one ingredient. In truth, I could put together a guide for each type of rose, covering the gourmand rose, or the oriental rose etc. in great depth. But that’s a level of detail that would take a lifetime to perfect and with tradition in mind, I have compiled a Guide to Rose that can be a starting point to the genre – an essential overview that highlights the very best of the many styles of rose.
Now, if you’re new to The Candy Perfume Boy’s Guide to series, here’s a little overview of what to expect. The series is an award winning olfactory guide to the popular notes found in many of the perfumes we love and wear. Each instalment takes a look at a singular note, its odour profile and the ‘must sniffs’ (i.e. the reference fragrances) that are essential members of that particular family. So far we’ve traversed the domains of; Tuberose, Orange Blossom, Lily, Jasmine, Lavender, Violet, Oud, Chocolate and Vanilla. Today, it’s time for rose, rose and nothing but rose.
The Candy Perfume Boy 