Five Fragrance Articles for #NationalFragranceDay
Five Fragrance Articles for #NationalFragranceDay

As you may have noticed, National Fragrance Day is everywhere today! It’s a day dedicated to the importance of smell and fragrance. To celebrate, I’ve put together a list of my five favourite fragrance articles from the web over the least year. They’ve all been neatly put together for this week’s Escentual column. Click here to head to Escentual to give them a read. Also, don’t forget to share your scent memories with the hashtag #ScentMemories AND you must take a Smellfie with a favourite scent, tagging it with the hashtag #Smellfie and tagging @theperfumesociety and @fragrancefoundation!

Mon Thoughts on Mon Guerlain
Mon Thoughts on Mon Guerlain

Love it or hate it, it’s impossible to ignore Mon Guerlain and unless you’ve been hiding under a (rather fragrant) rock for the last month or so, it’s incredibly unlikely that you’ll have not seen or sniffed it. This is a Guerlain launch unlike no other – it is literally everywhere and the brand has gone balls to the wall (for want of a better phrase) in terms of promotion. Not only have they chosen Oscar-winning actress, director and human rights campaigner Angelina Jolie as the Mon Guerlain muse (an excellent choice IMHO), they’ve also worked with director Terrence Malick on the accompanying film. Not to mention the huge push in terms of press that the launch has had, which overshadows any other offering from Guerlain in the past. It really is a huge launch.

This post isn’t going to be a review of Mon Guerlain. I’ve already put together my thoughts on the scent, in isolation from its concepts and history for my Escentual column, and you can read those thoughts here. I stand by the fact that I really like how it smells. To me, Mon Guerlain is a novel take on lavender, one that amps up the material’s natural burned sugar notes and folds it into delicious butter candy and musk. It really is lovely, commercial yes, but undeniably lovely and made with top notch materials too. It’s also very Guerlain as well, especially seeing as the house is well know for being the utter dons at making gourmand treats for the nose. Mon Guerlain is no exception and it smells great.

So if this post isn’t a review, what is it? Well, Mon Guerlain is such a huge launch and such a game changer for Guerlain, I wanted to explore the commercial context in which it has arrived and what it may mean for Guerlain going forward. From a house that brought us Jicky, Shalimar, Mitsouko, L’Heure Bleue, Vol de Nuit and Chamade (I really could go on and on, and on) with little fanfare, Mon Guerlain says that Guerlain has finally arrived to play with the big guns like Chanel and Dior. And guess what? They mean business.

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Well, well, well, yesterday was quite the day! As you may have read the Jasmine Awards were held yesterday at BAFTA and I am completely thrilled to tell you that I picked up not only one, but two awards at the ceremony. I was lucky enough to walk away with the Best Digital Experience award for my piece ‘Six Scents to Put Hairs on Your Chest’ and the Independent Soundbite Aware for my article ‘Eau so Masc’. I am still in shock, if I’m being entirely honest, but I am so thankful to all of the judges for celebraating my work and incredibly grateful to have been nominated amongst some of the best perfume writers in the business, many of which I am lucky enough to call my friends.

Ep11 is here! One Week Early!
Ep11 is here! One Week Early!

So someone (me) accidentally pressed the wrong button and uploaded Episode 11 of Fume Chat one week early. Whoops! Oh well, the good news is that you get to enjoy the latest episode a little bit earlier than expected. I suppose there is no need to moan there then is there? Enjoy!

It’s time for another round-up episode! This week Nick & Thomas are sniffing more new and noteworthy scents from some of the industry’s biggest brands. They range from nifty colognes with coffee twists to sexy ambers and beautifully girly chypres. All-in-all it’s a super scented episode!

Scents Sniffed: MUGLER Hot Cologne, Evody Onde 7, Jo Malone London Myrrh & Tonka, Editions de Parfums Frederic Malle Outrageous, Neela Vermeire Rahele & Narciso Rodriguez Fleur Musc for Her.

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Fragrance Profiling @ Penhaligon’s London

Penhaligon’s is the most British of perfumeries. They take tradition and eccentricity and smush them both together in a cocktail that is undeniably British in every way, shape and form. Over recent years, Penhaligon’s have moved away from the stuffy, the prim and the proper to celebrate the quirkier sides of British life, launching eccentric scents inspired by gin (Juniper Sling), furs (Tralala), lady thighs (Amaranthine) and most recently, a fictitious aristocratic family (Portraits). They are a brand that manages to have fun with fragrance whilst making it a serious business at the same time. It’s fair to say that I’m a fan.

I like to think I’m relatively familiar with the offerings at Penhaligon’s but I must admit that I’m not too in touch with their many recent fragrances (they are busy bees it must be said) and i’ve admittedly spent hardly any time with their classic, earlier creations. What’s more, I’ve never really had a formal introduction to the line so I snapped up the opportunity to pop in to Penhaligon’s for a Fragrance Profiling session. I wondered what they would pick for me. Would it be something I love already, or would it be something new and exciting – or maybe it would be an undiscovered classic? My curiosity got the better of me, so off to Penhaligon’s I went…

Episode Three is Available Now!
Episode Three is Available Now!

Grab yourself a coffee, tea or any appropriately-hot beverage because your Sunday fragrance entertainment is here! Episode Three of Fume Chat, the perfumed podcast hosted by Nick Gilbert and me, is available to download. In this episode, Nick and I discuss the subject of niche perfumery. We try to find out where it started it and how’s it change, in addition to posing the key question: is niche really niche anymore? It’s a fun and insightful conversation that we hope you will enjoy.

Endless Reflections
Endless Reflections

The district of Peckham in south-east London isn’t the first place that springs to mind when one thinks of the house CHANEL, but that’s exactly where the world’s most famous couturier decided to host a five-day pop-up scent installation inspired by their fragrances. The location was chosen because it is home to the studio of Es Devlin, the Stage Designer picked by CHANEL for their first collaboration with i-D under their ‘The Fifth Sense’ partnership.

Es Devlin creates “kinetic sculptures meshed with light” and is famous for piecing together elements of the London 2012 Olympic Closing Ceremony, Béyonce’s Formation World Tour (having created a gigantic “monolith” of a video screen for the tour), Adele’s BRIT Awards performance of “When We Were Young”and pretty much all of Kanye West’s performances in recent years. With such an illustrious and frankly fascinating body of work, it’s no surprise that Es was the perfect artist to work with for CHANEL’s very first pop-up scent installation.

Entitled ‘Mirror Maze’ this installation takes themes of navigation, gravity and memory, and links them to fragrance. The physical aspect sees a mirrored maze reminiscent of Coco Chanel’s famous mirrored staircase intertwined with video installations and soundscapes. Fragrance comes into play in the form of a specially-created scent crafted by CHANEL in-house Perfumer, Olivier Polge – a fragrance that scents a special space within the installation. The fragrance and installation (which closed yesterday) will last for five days, after which they will only exist as memory.

“I began to think about scent as a means of finding my way and measuring myself – not in space but through time. I thought about the smells that take me back – burning street tar, Vicks inhaler, Christmas tree resin, freshly cleaned school corridors, printer ink, chlorine, sunscreen, baby milk, mosquito coils, Indian jasmine mixed with street cooking, diesel – and I began to see them as landmarks for who I was when I first and last smelled it.”

– Es Devlin

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Le Parfum de Pluie

Maybe it’s because I’m British and I simply have no choice, but I love the rain. My favourite moments are those cold nights when one is all tucked up in bed as the rain and wind lashes against the house. Not to mention warm summer days peppered by hot showers of rain that bring a welcome breeze through open doors and windows. These rainy moments are some of my absolute favourites and we haven’t even discussed the smell! The odour of rain is mineral, but it’s also an atmospheric adaptor that relies heavily on the landscape around it. Summer rain on hot tarmac smells different from muddy winter downpours, and so on. The one constant however, is the fact that rain always smells and more importantly, feels beautiful.

In this piece I’ve selected five fragrances inspired by the opening of the Heavens, which we’ve certainly seen a lot of in the UK over the last few weeks. They range from the grey nimbus clouds that precede and promise rain through to storms in the summer and the city, all the way to the odours left by the rain as it moves on. Each and everyone presents a different idea of deluge and downpour, crafting through olfaction, the spirit of nature’s temperamental emotions. So prepare yourself for precipitation and a veritable storm of scented rain!