As part of my 10 things for 10 years of The Candy Perfume Boy, I’m taking a look back at 10 perfumes from the last decade that are important to me. They might be perfumes of olfactory importance (the modern classics), or perfumes with sentimental value, or even just perfumes that I love to wear because they smell damn good. I’m doing this over two IGTV videos. Part One went live last week and you can check out Part Two over on my instagram or embedded below the jump.

I’ll be honest, it’s been quite some time since a Serge Lutens fragrance has struck a chord with me. Also, whilst we’re on the subject of honesty, I’ve only ever been a casual lover of the brand (revoke my fragrance nerd card, go on, I deserve it) always enjoying the baroque, brooding florals (Tubereuse Criminelle, Sarassins, Iris Silver Mist, Fleurs d’Oranger etc.) over the richly stewed ambers, spices and sweets. So whilst I appreciate Serge Lutens fragrances, they’ve never really been “me” except for the odd exception and it’s a long while since one stopped me in my tracks and had me cooing with lust. You can probably tell where this is going…..

Enter La Dompteuse Encagée, the brand’s latest perfume. It’s a curious beast launched in signature Lutens style, with ad copy that reads more like a riddle than anything remotely useful in terms of discerning what it actually smells like (something about a lion tamer and vague references to cancel culture – “society on the lookout for the slightest misstep”). That aside, what Lutens presents us with is an enigmatic, icy floral that warms with time – and that, my friends, is something I am fully on board with.

Let’s sniff!

As part of my 10 things for 10 years of The Candy Perfume Boy, I’m taking a look back at 10 perfumes from the last decade that are important to me. They might be perfumes of olfactory importance (the modern classics), or perfumes with sentimental value, or even just perfumes that I love to wear because they smell damn good. I’m doing this over two IGTV videos. Part One went live today and you can check it out on my instagram here or below the jump. Stay tuned for Part Two next Monday!


With the pandemic, testing fragrances has become much harder. Many of us cannot go to shops to test perfumes (or understandably, we do not want to) and even if we do go into a shop, getting hold of a perfume tester isn’t easy. There are a lot of barriers in the way and at Escentual, we want to make it so much easier for people to explore our range of fragrances. So, enter #EscentualScents – a monthly discovery box (curated by yours truly) that you can purchase to explore the world of fragrance. We are so excited!

August’s box – Aquatic – is now on sale.

Out of the many things perfumer Christine Nagel has created for Hermés since joining the brand as in-house Perfumer, I think the Twilly franchise is my favourite. Created as an accessible entry point for younger consumers and inspired by the Hermès scarves of the same name, Twilly is a subversive tuberose zhuzzed up by a zing of ginger. Twilly has obviously been a popular addition for Hermès, because it was quickly followed by the sequel Twilly Eau Poivrée, a red rose electrified by the most photorealistic pink pepper accord known to man, which brought a sense of vibrancy and energy to the franchise. And now we have the third TwillyTwilly d’Hermès Eau Ginger, which plays on the unusual ginger note of the original and is described by Hermès as “joyful, bright and sparkling”. Are you ready for Twilly 3: The Gingering? OK, fine, that was a bad pun. Moving on…

Let’s sniff!

I’ve started a new series of Reels over on instagram, in which I intend to take you around some of my favourite places to shop for perfume in London. My first destination is Perfumer H. Located on Crawford Street in the heart of Marylebone, Perfume H is a wonderful, hidden-gem of a boutique created by perfumer Lyn Harris (formerly of Miller Harris) with an intriguing concept. Head to my instagram to watch the Reel and join me on my tour of Perfumer H, or watch it below the jump. I smell ya later at the next destination!

I was invited to check out the CHANEL FACTORY 5 Pop-Up @ The Corner Shop, Selfridges so I made a quick instagram reel showing you what it’s all about. The pop-up is open until 31 July and features 17 limited edition products, each showcasing Nº5 and inspired by everyday objects. You can check out the reel by clicking here and heading over to my instagram OR you can view below the jump!


Wow! Well, I never thought I’d be writing this post when I started The Candy Perfume Boy way back in July 2011, but here we are, 10 years on! Boy have things changed. I’m a lot older (and thicker around the waist) than I was back then and whilst I was somewhat of a timid writer back then, I feel like I’m much more confident now. The Candy Perfume Boy and I have been on quite a journey over the last 10 years – a voyage of over 1,000 blog posts, many perfumes, and five Jasmine Awards. But today we do not dwell on such things!

With the pandemic, testing fragrances has become much harder. Many of us cannot go to shops to test perfumes (or understandably, we do not want to) and even if we do go into a shop, getting hold of a perfume tester isn’t easy. There are a lot of barriers in the way and at Escentual, we want to make it so much easier for people to explore our range of fragrances. So, enter #EscentualScents – a monthly discovery box (curated by yours truly) that you can purchase to explore the world of fragrance. We are so excited!

July’s box – Solar – is now on sale (until 05 July 2021).

Candy Crush is where I write about scent-related things that I’m currently obsessed with

You may have heard that Nº5 turns 100 this year and as expected, CHANEL has quite the celebration planned. But how do you honour the most famous perfume in the world hitting such a milestone? Let’s not forget that Nº5 is so famous that when people think ‘perfume’, they think Nº5. It’s a perfume that has graced the skin of our mothers, sisters, wives, grandmothers, friends and more, and for the last 100 years, Nº5 has been there, scenting some of our most important moments. So how the heck do you celebrate such a big birthday? Well, that is a very good question and one that I’m sure has been keeping a few people over at CHANEL awake over the last few years, but finally, we are starting to have an answer, and that answer is the CHANEL FACTORY 5 COLLECTION.