I had the pleasure of hosting industry legends Chris Yu and Laurent Delafon on my latest episode of Live @ Five (my instagram live series). Chris and Laurent are the founders of Ostens, a British niche brand created for curious noses that celebrates the beautiful raw materials perfumers use every day. Working with IFF (and IFF-LMR), Ostens work with legendary perfumers (Dominique Ropion, Sophie Labbe, and Bruno Jovanovic, just to name a few), giving them carte blanche to create a fragrance inspired by a specific raw material (either a natural or an aroma chemical) which is sold alongside the isolated material. It’s a fascinating and unique brand.

In this episode of Live @ Five, we chat about Chris and Laurent’s love of perfume, how they got into the fragrance biz, what inspired them to create their own brand, and what the future holds for Ostens. We also talk about the creative process and Cedarwood Heart Impression, which is Ostens’ scent of the season. It’s a really fascinating chat and you can check it out by clicking here or by heading below the jump for the embedded video.

I’ve been waiting for a fragrance from French brand BDK Parfums to click with me for a long time. Don’t get me wrong, everything they do is very well crafted and pleasant, and the packaging is exquisitely luxurious and well considered. It’s just that nothing has moved me yet. Perfume is so personal, right? So, sometimes a brand just doesn’t gel with your tastes or style, no matter how good they are, and that’s how I feel about BDK, well, I should say “that’s how I’ve felt”, because since their latest launch ‘Velvet Tonka‘ came along, everything has changed.

Velvet Tonka is described as being a tribute to the Morrocan origins of BDK founder, David Benedek, capturing the flavours and landscapes of the country “like a sweet, indulgent breeze coming straight from the Atlas Mountains”. As part of BDK’s Collection Matières the fragrance focuses on the rich and complex note of tonka bean with its supple facets of coumarin, marzipan and vanilla, blending it with key materials of orange blossom and almond. The result? A decadent gourmand that surprises with its lightness of touch.


Well, here’s some good news! Last night The Fragrance Foundation UK held the annual Fragrance Foundation Awards and they announced the winners of the Jasmine Awards (the Oscars of fragrance writing). I was nominated in three categories and was thrilled to be awarded the Jasmine for Best Practical Guide for my article Material Focus: Cashmeran. This is my sixth (!!!) Jasmine Award and it’s still a complete surprise that anything I write is worthy. Thanks to all that continue to read this blog and for those who have supported me along the way.


Summer is gone (see ya later, sunshine) and autumn is here. I for one, am thrilled, because I adore autumn; the crispness in the air and the wonderful array of colours. It’s the best season and as we head into cooler times, we tend to switch out our summer fragrance wardrobe, ditching the fresh colognes in favour of comforting ambers and kaleidoscopic chypres. In my latest IGTV video I talk through six perfect fragrances for autumn – each one the perfect addition to your wardrobe.

Click here to watch the video on instagram or head below the jump for the embedded video.

Throughout July, I promised to do 10 things to celebrate 10 years of The Candy Perfume Boy. I’ve held four instagram live events, speaking to beauty journalist Alice du Parcq, Escentual founder Rakesh Aggarwal, PR legend Nicola de Burlet, and Olfiction founders Nick Gilbert and Pia Long. I’ve talked about 10 perfumes of significance from the last ten years over two IGTV videos (P1, P2), I’ve given away a £100 Escentual voucher and 5 Boujee Bougies, and I’m finishing off with this blog post and a celebration of my favourite photos over on instagram. It’s been a busy month.

For this blog post, I wanted to share just a small selection of the things I have learned since I started writing 10 years ago. From being someone who had never written anything longer than a tweet to a five-time award winning fragrance writer, it has been quite the journey and I have learned so, so many things. Here is a small selection, in no particular order:


As part of my 10 things for 10 years of The Candy Perfume Boy, I’m taking a look back at 10 perfumes from the last decade that are important to me. They might be perfumes of olfactory importance (the modern classics), or perfumes with sentimental value, or even just perfumes that I love to wear because they smell damn good. I’m doing this over two IGTV videos. Part One went live last week and you can check out Part Two over on my instagram or embedded below the jump.

I’ll be honest, it’s been quite some time since a Serge Lutens fragrance has struck a chord with me. Also, whilst we’re on the subject of honesty, I’ve only ever been a casual lover of the brand (revoke my fragrance nerd card, go on, I deserve it) always enjoying the baroque, brooding florals (Tubereuse Criminelle, Sarassins, Iris Silver Mist, Fleurs d’Oranger etc.) over the richly stewed ambers, spices and sweets. So whilst I appreciate Serge Lutens fragrances, they’ve never really been “me” except for the odd exception and it’s a long while since one stopped me in my tracks and had me cooing with lust. You can probably tell where this is going…..

Enter La Dompteuse Encagée, the brand’s latest perfume. It’s a curious beast launched in signature Lutens style, with ad copy that reads more like a riddle than anything remotely useful in terms of discerning what it actually smells like (something about a lion tamer and vague references to cancel culture – “society on the lookout for the slightest misstep”). That aside, what Lutens presents us with is an enigmatic, icy floral that warms with time – and that, my friends, is something I am fully on board with.

Let’s sniff!

As part of my 10 things for 10 years of The Candy Perfume Boy, I’m taking a look back at 10 perfumes from the last decade that are important to me. They might be perfumes of olfactory importance (the modern classics), or perfumes with sentimental value, or even just perfumes that I love to wear because they smell damn good. I’m doing this over two IGTV videos. Part One went live today and you can check it out on my instagram here or below the jump. Stay tuned for Part Two next Monday!


With the pandemic, testing fragrances has become much harder. Many of us cannot go to shops to test perfumes (or understandably, we do not want to) and even if we do go into a shop, getting hold of a perfume tester isn’t easy. There are a lot of barriers in the way and at Escentual, we want to make it so much easier for people to explore our range of fragrances. So, enter #EscentualScents – a monthly discovery box (curated by yours truly) that you can purchase to explore the world of fragrance. We are so excited!

August’s box – Aquatic – is now on sale.