Gigi Hadid for Tom Ford Velvet Orchid
Gigi Hadid for Tom Ford Velvet Orchid [Photographed by Mario Sorrenti]
Tom Ford’s Signature Collection houses a vast array of bold, wearable fragrances that are of exceptional high quality, but are also entirely more accessible than those within his Private Blend collection. They are statement pieces, right from the oriental opulence of Sahara Noir to the casual elegance of Violet Blonde, and as with all things ‘Tom Ford’ they exude a richness that is very much in keeping with the brand’s luxurious and contemporary-classic aesthetic.

Perhaps the most iconic fragrance within M. Ford’s oeuvre is the dramatic Black Orchid (released in 2006) – the brand’s first and most daring outing. With this perfume, Tom Ford sent a strong message, shouting that he wasn’t going to approach the world of fragrance in a typical or boring way, he was going to create divisive perfumes that make their presence know and celebrate all that is fashionable and glamorous. And that, my friends, is what the man has done ever since.

For 2014, Tom Ford has worked with perfumers Yann Vasnier, Antoine Maisondieu, Calice Asancheyev-Becker and Shyamala Maisondieu (a practical dream team of noses, if you ask me), to create a new riff on his incredibly successful debut perfume. Housed within a royal purple flacon and bestowed with the name ‘Velvet Orchid‘, this perfume is seen as an evolution of the legendary Black Orchid and is promoted by the brand as a new signature fragrance within Ford’s wonderful Signature Collection.

“Velvet Orchid lives in a glamorous world of mystique, evolving the carnal grandeur and seductive power of Tom Ford’s original Black Orchid into a harmonious an uber-feminine fragrance. Lavished with cool freshness, dramatic petals, honey and rum, Tom Ford Velvet Orchid is an oriental floral fragrance that teases and caresses with enveloping and brilliant warmth.”

Atelier d'Orient
The Atelier d’Orient Collection

There is a song on Jay-Z’s latest album entitled ‘Tom Ford’, and in said song Mr Z raps the line; “I don’t pop molly, I rock Tom Ford.” Well much like our good friend Jay-Z, I too am not one for recreational drug use and also have somewhat of a penchant for the offerings of American fashion designer Tom Ford – who knew we’d have so much in common?

Unfortunately that is where the common ground ends and unlike Jay-Z I do not have the adequate finances to rock any Tom Ford clothing (oh but how I wish I did), however my budget can certainly stretch to the designer’s olfactory offerings and like many others I have found there to be a number of sniff-worthy perfumes residing within the Tom Ford corner of the department store.

Mr Ford is relatively active on the olfactory front with two lines of perfume to choose from – the widely available and reasonably priced ‘Signature Collection’, which contains the likes of Black Orchid, Violet Blonde, Sahara Noir, Grey Vetiver and Noir; and the more exclusive and definitely pricier ‘Private Blends.’ Personally, I have found more love for the perfumes in the Signature Collection (much to the relief of my partner and bank balance), however the Private Blend certainly has more than its fair share of gems, which leads me nicely onto Tom Ford’s latest collection – ‘Atelier d’Orient.’

The Atelier d’Orient Collection is inspired by; “the sublime beauty, enigmatic sensuality and exquisite luxury of Asia” and each of the four fragrances within the collection are reported to contain; “ingredients that have treasured prestige in the Orient.” Speaking of the collection, Tom Ford states that each fragrance captures a distinct mood – “captivating romance, colonial elegance, luxurious exoticism and rich mysterious sensuality” – with each serving as a perfect representation of the bold Tom Ford aesthetic.